This category is awarded to the marketer who demonstrated the fundamentals of communications, strategically helped to build brand reputation, engagement with audiences, and perceptions of the brand.
Awards Category: BRAND
IMPORTANT NOTE: In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Winner; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores.
As per Terms and Conditions, any changes after submission of entry will be subject to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD1000 will be charged for each change.
BR01. Brand of the Year [NEW]
This category honours a brand that has grown significantly using the power of PR to reach stakeholders, raise brand awareness, and build trusted relationships with its customers and public.
