C23. Internal Communications

This award recognises the strategic communication or significant project has engaged internal stakeholders such as communicating a merger or acquisition, change management, rebranding, restructuring, layoffs, or other issue/problem of an internal communications/employee engagement nature. Judges will recognise excellence in engagement that inspires action and drives the employee experience forward through on-going strategic relations to promote organisational objectives.

C22. Integrated Marketing

This award recognises the best holistic integrated campaign that utilised at least three channels to achieve results. The campaign must be PR-led, and demonstrates the creativity, innovation, impact and effectiveness. Judges will be looking at the role of PR played in the strategic development and implementation.

C21. Influencer Marketing

This category awards the most effective, creative and innovative PR campaign that engages influencers to increase brand awareness and achieve business objectives. Judges will be looking at how you leverage influencers as part of the PR strategy and demonstrate the effectiveness of incorporating the influencer marketing element. It is also important to show evidence that the goals had been reached or exceeded and how you measure the campaign ROI.

C20. Healthcare: Ethical

This award recognises ongoing work or one-off projects undertaken by or on behalf of a pharmaceutical company relating to ethical (prescription only) drugs. Campaigns can be at any stage in a product lifecycle and include communications with target audiences such as prescribers, primary care teams, patient groups and specialist media as well as disease awareness and direct-to-consumer work.

C19. Financial Communications

This award will be given to the most effective on-going campaign or one-off project in the financial sector during the year. Judges will be concentrating on work that is primarily targeted at investors or other financial industry audiences and not personal finance campaigns.

C18. Experiential PR

This category awarded to the campaign with successful PR/communication strategies in engaging audiences to bring the brand story to life. Judges recognise the use of a brand activity or live event to build the value and brand reputation as part of a wider strategic PR campaign.

C17. Environmental

This award recognises a campaign or ongoing project that utilises or integrates environmental responsibility to promote or enhance corporate image or specific products/services. Judges recognise a campaign or an ongoing project that creates sustainable benefits to the environment while enhancing corporate reputation, employee retention and customer loyalty.

C16. Corporate Social Responsibility

This award recognises a campaign or ongoing project that utilises or integrates a social responsibility to promote or enhance corporate image or specific products/services. How it creates sustainable benefits to society while enhancing corporate reputation, employee retention and customer loyalty.

C15. Corporate Publications

This category awarded to corporate publication which includes both printed material and electronically published material produced on behalf of an organisation. This includes either an external audience or internal stakeholders to meet specific PR objectives. Three different sample copies should be included as your support material (online).

C14. Corporate Branding

This award honours the most outstanding use of PR in the launch of a new company, or in a corporate rebranding and repositioning initiatives.

The judges will look at the strategic approach; evidence of success in building corporate reputation, enhancing company positioning, communicating with investor or other stakeholder, or achieving other corporate goals.