Awards Category: CAMPAIGN

This award recognises the strategic and effective communication related to an issue or reputation management work related to the coronavirus pandemic. Entries that demonstrate a cohesive risk mitigation and reputation management strategy that drive business outcomes.

This award recognises the strategic and effective pandemic communications with internal stakeholders. Entries that demonstrate the challenges and successful change management, employee engagement and well-being during the coronavirus pandemic.

This award recognises the most effective crisis communications in response to the coronavirus pandemic. Entries should clearly demonstrate success of the strategy or method used and the impact of the actions.

This category recognises the effective use of various digital channels/platforms to communicate COVID-related messages using new design thinking and/or developing new digital offerings.

This category recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.

This category focuses on PR campaigns that use entertaining and engaging content in the form of a game, competition or other interactive media forms such as virtual and augmented reality or mixed reality (VR/AR/MR).

This category recognises the use of social media to enhance the PR campaign and build successful brands. The strongest entries should showcase well thought out strategies that work in synergy with innovative content to achieve campaign objectives.

This category recognises the most successful campaign in creating omnichannel digital content across multiple digital platforms and devices that drives meaningful consumer engagement.

This category recognises the most effective and innovative use of content and how the content tells the brand’s story, demonstrating overarching strategy and method that is used and executed across multiple channels.

This category recognises the most innovative use of broadcast/video that combines creativity, cost-effectiveness, and overall impact will be considered. A copy of the video, film program, VNR, ANR, SMT, b-roll, or online footage must be included with the entry.