C31. Best Use of Analytics

This award goes to the campaign, project, or program that demonstrates the most effective use of data or insights, research and evaluation in both setting goals and measuring success and in effective media evaluation.

C30. Technology

This category recognises the innovative use of technology and the most effective business-to-business or consumer campaigns. This may include, but is not limited to, product launches or innovations, uses and applications of technology, or technological issues and advancements.

C29. Sports

This award recognises a successful campaign that demonstrates the best use of PR in promoting a live sporting activity/event or brand that has impacted the perception of the brand or organisation.

C28. Reputation and Issues Management

This award recognises the effective communications related to an issue or reputational-management work by an agency or corporate PR team, or a combination of both. Due to the sensitive nature, entrants may mark parts of their submission as strictly confidential and not for publication.

C27. Public Sector

This category recognises the most effective and successful use of PR by a public sector organisation, government departments and PR consultancies working in partnership with them. The campaign or communications programme may be on a single issue such as health, crime, defense, etc.

C26. Public Education

This category recognises the most effective work to implement successful public education to raise public awareness and/or change the opinion or behaviour of the targeted community.

C25. Public Affairs

This award recognises the most effective use of PR to change/enlist political and/or public opinion utilising public affairs tactics.

C24. Promotional Activity

This award recognises the most effective and innovative PR/communication strategies, striking promotional event whether it is a standalone event or integrated into to a broader campaign.

C23. PR Event

This award seeks an effective brand event strategy that builds brand/product value and reputation as part of a broader PR campaign. This is open to any type/scale of event such as product launch, roadshow, concert etc.

C22. Non-Profit

This category is awarded for the most effective work for or by a charity, voluntary or not for-profit organisation in fundraising or in changing/enlisting political, public or corporate opinion.