Awards Category: CAMPAIGN

This category recognises best campaign, event or strategy that improved effectiveness of Covid containment: vaccination campaigns, work-from-home strategy that had some impact on containment of the spread of the virus, public or internal education campaign that leads to greater awareness, understanding or containment of the risks associated with or arising from Covid-19.

This category recognises the best campaign, event or product launch that reflects a clear business turnaround that resulted from coronavirus pandemic.

This award recognises the strategic and effective communication related to an issue or reputation management work related to the coronavirus pandemic. Entries that demonstrate a cohesive risk mitigation and reputation management strategy that drive business outcomes.

This award recognises the strategic and effective pandemic communications with internal stakeholders. Entries that demonstrate the challenges and successful change management, employee engagement and well-being during the coronavirus pandemic.

This award recognises the most effective crisis communications in response to the coronavirus pandemic. Entries should clearly demonstrate success of the strategy or method used and the impact of the actions.

This category recognises the effective use of various digital channels/platforms to communicate COVID-related messages using new design thinking and/or developing new digital offerings.

This category recognises storytelling for product, service or organization that made the best use of video, production values, business impact, multi-channel, shares/likes. This is a great category for Brands/Agencies, Individual/Independent Producers, and Production Houses.

This category aimed at B2C audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.

This category aimed at B2B audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.

This category focuses on PR campaigns that use entertaining and engaging content in the form of a game, competition or other interactive media forms such as virtual and augmented reality or mixed reality (VR/AR/MR).