Awards Category: CAMPAIGN

This award recognises excellence in utilising partnerships or partnership activation to achieve outcomes. Judges will be looking for creative and innovative sponsorship activation campaigns that cut through the clutter and reach out to the target audience, as well as how the public relations approach integrated with the overall campaign.

This category recognises the most effective and creative event activation through the use of innovative platforms and interactive elements that capture audience engagement in order to achieve campaign goals.

This category celebrates a game-changing creative idea that takes a brand, company, or organization in a new, exciting direction and delivers results that exceed expectations. Judges will be looking at exceptional, creative campaigns that embrace out-of-the-box thinking, are innovative, drive brand awareness, and meet campaign KPIs.

This category recognises the most authentic and innovative campaign to build and strengthen brand recognition, raise awareness, and effectively communicate with the audience to reach the brand objective.

This category recognises the innovative use of technology and the most effective business-to-business or consumer campaigns. This may include, but is not limited to, product launches or innovations, uses and applications of technology, or technological issues and advancements.

This award recognises a successful campaign that demonstrates the best use of PR in promoting a live sporting activity/event or brand and has impacted the perception of the brand or organisation.

This award recognises the effective communications related to an issue or reputational-management work by an agency or corporate PR team, or a combination of both. Due to the sensitive nature, entrants may mark parts of their submission as strictly confidential and not for publication.

This category recognises the most effective and successful use of PR by a public sector organisation, government departments and PR consultancies working in partnership with them. The campaign or communications programme may be on a single issue such as health, crime, defense, etc.

This category recognises the most effective work to implement successful public education to raise public awareness and/or change the opinion or behaviour of the targeted community.

This award recognises the most effective use of PR to change/enlist political and/or public opinion using public affairs tactics.