Awards Category: CAMPAIGN

This category is awarded for the launch of a new product or service, focusing on creating awareness and brand recognition through PR.

This category recognises campaigns with original creative ideas that raise awareness or positive sentiment, towards the cause/topic, and/or contribute to behaviour change that is relevant to the public – but do not fall into the “Equality & Inclusion” category.

This category recognises campaigns with original creative ideas that raise awareness or positive sentiment towards the cause/issue, and/or help change behaviours around equality and inclusion and promote them in an effective way.

This category awards recognises whose target audience may be a niche business sector or the business community in general. Entries that involve switching to the consumer market should be submitted in either the Consumer Launch or the Product Brand Development categories.

This award recognises outstanding achievement in the further development, repositioning, reinvigoration or re-launch of an established consumer brand (service) with PR.

This award recognises outstanding success in the ongoing development, repositioning, reinvigoration or re-launch of an established consumer brand (product) using PR.

This award recognises work of PR in the automotive and transport sector, including car manufacturers, trade bodies, or work that includes campaigns aimed at customers relating to transport and automotive services, initiatives, and products.

This award honors achievements in the arts, music and entertainment, including films, music, concerts, magazines, TV shows, books, newspapers and websites. Entries for excellence in promoting individual celebrities are also welcome.