C07. Cause-Related – Public Awareness

This category recognises campaigns with original creative ideas that raise awareness or positive sentiment, towards the cause/topic, and/or contribute to behaviour change that is relevant to the public – but do not fall into the “Equality & Inclusion” category.

C06. Cause-Related – Diversity & Inclusion

This category recognises campaigns with original creative ideas that raise awareness or positive sentiment towards the cause/issue, and/or help change behaviours around equality and inclusion and effectively promote them.

C05. Business-to-Business

This category recognises businesses whose target audience may be a niche business sector or the business community in general. Entries that involve switching to the consumer market should be submitted in either the Consumer Launch or the Product Brand Development categories.

C04. Brand Development (Service)

This award recognises outstanding achievement in the further development, repositioning, reinvigoration, or relaunch of an established consumer brand (service) with PR.

C03. Brand Development (Product)

This award recognises outstanding success in the ongoing development, repositioning, reinvigoration, or relaunch of an established consumer brand (product) using PR.

C02. Automotive & Transportation

This award recognises the work of PR in the automotive and transport sectors, including car manufacturers, trade bodies, or work that includes campaigns aimed at customers relating to transport and automotive services, initiatives, and products.

C01. Arts, Entertainment & Media

This award honours achievements in the arts, music, and entertainment, including films, music, concerts, magazines, TV shows, books, newspapers, and websites. Entries for excellence in promoting individual celebrities are also welcome.