Awards Category: EFFECTIVENESS

This category recognises storytelling for products, services, or organizations that made the best use of video, production values, business impact, multi-channel, and shares/likes. This is a great category for Brands/Agencies, Individual/Independent Producers, and Production Houses.

This award celebrates the most effective use of immersive tech—AR, VR, XR, or mixed reality—to achieve PR objectives. Entries should show how technology drove earned media, engagement, or storytelling, with clear evidence of impact.

This category, aimed at a B2B/B2C audience, recognises the most innovative and strategic use of virtual platforms that demonstrate effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.

This category recognises the use of social media to enhance a PR campaign and build successful brands. The strongest entries should showcase well-thought-out strategies that work in synergy with innovative content to achieve campaign objectives.

This category recognises the most successful campaign in creating omnichannel digital content across multiple digital platforms and devices that drive meaningful consumer engagement.

This category recognises the most effective and innovative use of content and how the content tells the brand’s story, demonstrating an overarching strategy and method that is used and executed across multiple channels.

This category recognises the most creative use of broadcast or video, balancing creativity, cost-effectiveness, and overall impact. A copy of the video, film program, VNR, ANR, SMT, b-roll, or online footage must be included with the entry.

This award goes to the campaign, project, or program that demonstrates the most effective use of data or insights, research, and evaluation in both setting goals and measuring success and effective media evaluation.

This category recognises the most creative, innovative, and well-executed campaign that leveraged an advocate/influencer or celebrity as part of the strategy and did its best to enhance and generate consumer engagement towards the targeted audience and raise brand awareness to deliver or exceed brand KPIs and objectives.

This award honours a sponsorship transformed into a powerful PR platform. Entries must demonstrate how strategic storytelling and media engagement amplified the sponsorship to deliver earned impact and tangible results beyond paid exposure.