This category recognises the most effective and creative event activation through the use of innovative platforms and interactive elements that capture audience engagement to achieve campaign goals.
Awards Category: EFFECTIVENESS
IMPORTANT NOTE: In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores.
As per Terms and Conditions, any changes after submission of entry will be subject to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD1,500 will be charged for each change.
E03. Best Creative Idea
This category celebrates a game-changing creative idea that takes a brand, company, or organization in a new, exciting direction and delivers results that exceed expectations. Judges will be looking at exceptional, creative campaigns that embrace out-of-the-box thinking, are innovative, drive brand awareness, and meet campaign KPIs.
E02. Best Brand Strategy
This category recognises the most authentic and innovative campaign to build and strengthen brand recognition, raise awareness, and effectively communicate with the audience to reach the brand objective.
E01. Best Brand Collaboration (NEW)
This award recognises a brand partnership that delivered outstanding PR effectiveness. Entries should show how shared objectives and aligned values generated earned attention, strengthened reputation, and achieved measurable impact.
