This category recognises the accomplishment of an individual who stands out among his or her peers, willingness to extend their range of skills and has demonstrated early success in his or her field. Open to PR professionals who are 30 years of age or younger as of 13 April 2021.
This award recognises the work of an in-house PR professionals, whose leadership skills advance the public relations profession.
This category is awarded to an individual who has demonstrated innovation and leadership in their agency and for the profession.
This category is awarded to a PR communications team within PR consultancies or to an in-house corporate, government, or non-profit communications team. This award recognises success in addressing issues related to management, corporate communications, and campaign execution, including crisis situations.
This category is awarded for outstanding professional achievement by an individual who has full operational responsibility for a specific consultancy, or network of consultancies.
This category will recognise companies with the strongest commitment to diversity and inclusion. Companies that are pushing boundaries and shaping their own path. Judges are looking for examples of activities/initiatives that have helped build diverse teams, create an inclusive work environment, or foster a culture that is inclusive of a diverse audience.
This award recognises the agency that demonstrates a distinctive and passionate working culture in line with the company’s vision and values. The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drives forward thinking and challenges conventions.