PT06. PR Agency Head of the Year

This category awarded to outstanding professional performance by an individual who has full operational responsibility for either a specific consultancy, or a network of consultancies.

PT05. PR Professional of the Year (Agency)

This category awarded to an individual who has demonstrated innovation and leadership in their agency and to the profession.

Judges will look for evidence of outstanding achievement within the agency side of the PR industry, innovation, leadership, new business development initiatives, scope and industry contribution during the eligibility period.

PT04. PR Professional of the Year (In-House)

This award recognises the work of an in-house PR professional, whose leadership is advancing the public relations profession.

Judges will look for evidence of outstanding achievement within the client side of the PR industry, scope, innovation, leadership and industry contribution within the eligibility period.

PT03. In-House PR Team of the Year

This category awarded to in-house corporate, government, or non profit communications team, this award recognises success in addressing issues related to management, corporate communications, and campaign execution, including crisis situations.

Judges will look for bottom-line impact; ability to establish/reinforce communications’ role in the organisation and the C-suite; impact on the organisations’ broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes.

PT02. Young PR Professional of the Year (Agency)

This category awarded to PR professionals within PR consultancies who are 30 years old or under as of January 31, 2018. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age, and professional qualifications.

Judges will look for evidence of outstanding achievements in handling PR campaigns, showing strategic skills and creativity, relevance to brief and results. They will also look for evidence of the nominee’s ability and willingness to extend their range of PR skills. Please include client testimonial(s) as support material.

PT01. Young PR Professional of the Year (In-House)

This category awarded to PR professionals within in-house departments who turn 30 years old or under 30 as of January 31, 2018. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age, and professional qualifications.

Judges will look for evidence of outstanding achievements in handling PR campaigns, showing strategic skills and creativity, relevance to brief and results. They will also look for evidence of the nominee’s ability and willingness to extend their range of PR skills. Please include client testimonial(s) as support material.