Nominees Category: BRAND AWARDS

Building the Strong Generation Association brand goes beyond the association itself and aims to benefit the aging population in society. By redefining the concept of aging, the SGA brand serves as a catalyst that unites governments, businesses, NGOs, and citizens to collectively address the challenges of an aging society. This successful branding strategy has attracted vital resources, enabling the association to implement impactful actions in the subsequent year. The SGA’s innovative approach can potentially serve as a model for other countries dealing with aging populations, inspiring them to develop inclusive, collaborative, and proactive strategies to tackle the complex issues that come with demographic shifts.