Era Ogilvy Public Relations

Double 11 shopping festival has been a cash-burning event and has gained less and less ROI in recent years. PChome Online, one of the earliest e-commerce retailers in Taiwan, was seeking a new way to maintain its competitive edge and increase year-on-year sales. The Agency deep-dived into consumer behaviour, coming up with key strategy that “the desires to shop never stops”, and turning off-peak seasons into new shopping festivals will make PChome arrive first at the site of battle. We thus combined 3 holidays of “gifting” in August, telling 3 stories around “love and gifting”, that reflected TA’s real-life experiences and the love they have felt, through integrated marketing channels. The activations achieved the goal – by motivating consumer to interact with PChome and shopping for gifts, the festival hit a monthly revenue record of sales and gained extra revenue for PChome in 2019.

Dentsu Aegis Network

Last year, 685 Kiwis took their own life. Three out of four of them were men.

That’s right, New Zealand is a world-leader in one of the worst ways possible. Kiwi men kill themselves at a shocking rate of nearly three times that of female suicide. The increasing suicide rates amongst our men is a national tragedy.

To mark a national tragedy of this scale, it’s common practice to observe a moment of silence within sporting fixtures. But in this case, silence is the last thing we need.

So, on September 7th, before the All Blacks rugby match against Tonga, we got the nation talking by re-framing a moment of silence to A moment AGAINST silence.

Here’s how we did it.

K-concept, Elite PR Group

To overturn the stereotypes of self pleasure, TENGA opened first-ever pop-up adult toy bar “TENGA BAR AGNET” in Taiwan! To convey the message as extensively as possible, communications were designed and done in 3 phases: Initial phase (warm-up) Partnered with media and influencers to run lucky draws for free passes. Second phase (climax) Held a press conference to unveiled 2019 Self-Pleasure Report. Communicated to the media with the insights and testimonials of doctors and celebrities. Partnered with 2 talk show influencers to talk about sex in humorous ways that got participants willing to respond to questions. Final phase (continuance and augmentation) Set up a “”Check-in to Win a TENGA CUP for Free” to attract consumers to share their thought on social media.

Campaign involved Health, entertainment and consumer/lifestyle journalists, as well as influencers were engaged in the messaging.

Zeno Malaysia

Through the Raya Sempoi campaign, the Touch ‘n Go eWallet gave the ENTIRE Kampong Bharu Ramadan Bazaar an innovative and modernised ‘twist’. The bazaar gave visitors the opportunity to transact digitally as compared to cash in a bid to induct them into a cashless society.

A truly cashless Ramadan bazaar of this scale (400 stalls!) was unprecedented. It inspires the public to reimagine the way payment is made and make eWallet payments more commonplace. Through the widespread awareness and showcasing its usage of the eWallet at the bazaar, the eWallet was able to fully communicate its role as an enabler of life’s moments through technology.

Dentsu Aegis Network

Last year, 685 Kiwis took their own life. Three out of four of them were men.

That’s right, New Zealand is a world-leader in one of the worst ways possible. Kiwi men kill themselves at a shocking rate of nearly three times that of female suicide. The increasing suicide rates amongst our men is a national tragedy.

To mark a national tragedy of this scale, it’s common practice to observe a moment of silence within sporting fixtures. But in this case, silence is the last thing we need.

So, on September 7th, before the All Blacks rugby match against Tonga, we got the nation talking by re-framing a moment of silence to A moment AGAINST silence.

Here’s how we did it.