Creative Intelligence Unit, Golin Singapore is a team of data storytellers and creative technologists, who integrated analytics and strategic planning expertise with creative and content capabilities. Probably the first agency in Asia to create a team that pulls left and right brain talents together to deliver precision impact on client briefs.

We ignited the next evolution of our industry with our Artificial Intelligence Incubator, SPARK – designed to diversify ideation, elevate storytelling and mobilize content delivery in Asia Pacific.

Our product innovations like the Executive Impact Matrix, the first Asian innovation rolled out globally by Golin, helped unlock business opportunities and grow the revenue of the Creative Intelligence Unit by 300% in 2022.

Our data-driven earned-first creative approach helped our new business win rate achieve a 10-point increase YOY to 76% in 2022, increased our client satisfaction score by 7.4% YoY and resulted in over 50 shortlists and award wins.

The Hoffman Agency Korea

The Hoffman Agency Korea is a leading tech-storytelling organization with 23 professionals. Despite the small size, we have recently become a hidden champion in the Korean PR industry, achieving high figures in revenue and headcount through innovative ways of work and thought leadership. Our net professional fee increased by 40% through active upselling and NB, which resulted from increasing fees and leading big-tech client onboarding, proving to be the right strategies for business growth. Also, we implemented HAppy-Friday and Hybrid to enhance people management, improving team engagement. We demonstrated our commitment to providing exceptional services to key clients including ASML, Kantar, SK Group, LG Energy Solutions, Slack, Twitch, TSMC, and ZOOM. We worked tirelessly to provide better service and fully support clients in solving their business problems through integrated communication. Our meaningful results are a source of pride, and it remains committed to delivering high-quality services beyond clients’ expectations.