The “A Timeless Dialogue with Xu Beihong” campaign by Olympian City successfully democratized high art during the 2026 Lunar New Year, transforming a commercial atrium into a museum-grade cultural destination. To bridge the gap between traditional heritage and modern audiences, the campaign utilized a first-in-HK 660-inch indoor naked-eye 3D screen and custom-built generative AI. This allowed visitors to co-create ink-art horses in the master’s signature style, shifting public behavior from passive viewing to active participation.
The project fostered deep community roots by engaging 1,600+ local students in a professional gallery setting. The campaign achieved extraordinary success, generating over HK$30 million in PR value and a 10% YoY increase in footfall. By recording HK$5.9 million in directly linked sales, the initiative proved that integrating cultural integrity with cutting-edge experiential PR can drive both profound social impact and robust commercial growth in the Year of the Horse.
As newsrooms across Asia Pacific contracted and professional video content disappeared from B2B feeds, Mastercard saw an opportunity: if broadcast journalism had become scarce, its conventions could once again command attention.
In the Loop reintroduced broadcast-style storytelling through an always-on news format designed for LinkedIn. By reviving the visual and editorial language of television journalism—structured segments, scripted delivery, and high production values—the series signaled credibility in feeds dominated by informal content.
The approach resonated with senior decision-makers shaping commerce and payments in APAC. Over nine months, In the Loop generated 10.9 million video views, delivered engagement more than 15 times higher than LinkedIn financial services benchmarks, and achieved average completion rates exceeding 42% (3–4X the APAC fintech benchmark), demonstrating sustained attention rather than passive reach. LinkedIn Brand Lift studies recorded a +9% increase in favorability, confirming the content shifted perception as well as attention.
Go Mongolia’s brand film was created to give a nation a single, emotionally coherent way to introduce itself to the world. Building on the Go Mongolia platform, the film was designed as a cinematic statement of intent, not tourism advertising, capturing Mongolia’s duality of heritage and modern momentum through real people, real places, and a tone of openness and ambition.
Instead of existing as a one-off launch asset, it was engineered to work across high-stakes settings, from global leadership moments to practical national touchpoints, so the story could travel consistently wherever Mongolia needed to be understood quickly and credibly. The result was a piece of national storytelling that supported sustained engagement and strengthened Mongolia’s outward-facing narrative.
To mark its 50th anniversary, McDonald’s Hong Kong created “Back to the Beginning in 1975,” a microfilm that reframed the brand’s origin as a shared city story, not a corporate milestone. Inspired by the true story of its first restaurant manager, the film foregrounds frontline rituals, human warmth and small details that shaped generations of ‘taste memories’. Brought to life by film award-winning talent, the craft blends authenticity with nostalgia, immersing audiences in the sights, sounds and emotions of old Hong Kong.
A behind-the-scenes series extended the narrative, spotlighting the research and artistry behind the recreation—made more meaningful when the real manager, James Chu, visited the set. The story then moved from screen to street: the replica set became an immersive anniversary exhibition at West Kowloon Cultural District, inviting the public to step into recreated 1970s scenes and make new memories. It reaffirmed McDonald’s people-first promise across generations.
