Anthony Larmon

What makes a PR professional of the year? Must they come from a big market like China? Or should they preside over a whole region? We bet we know an even more difficult position for a leader to be in – growing an agency, through a merge, in a struggling/politically unstable economy, as a foreigner.

Anthony Larmon comes from a background at Edelman and FleishmanHillard and spent his whole life studying and working in public relations. His passion for emerging markets and the ethical practice of PR brought him to Myanmar six years ago to preside over the first generation of practitioners and build an industry he loves from scratch. However, 2019 was one of Myanmar’s most challenging years since it opened in 2012. To make matters complicated, he embarked on what would be the country’s first-ever merger/acquisition in the communications industry at great risk to his existing business.

Dr Vivien Chiong

Dr Vivien Chiong has been instrumental in growing NTU Singapore’s recognition as one of the world’s top universities today. She developed NTU’s Smart Campus brand positioning and placed it at the heart of her integrated communication strategy comprising Paid, Earned, Shared and Owned Media (PESO). She led her young in-house team to step up to the call for digital transformation. With no additional budget or headcount, she reconceptualised the award-winning HEY! magazine into an augmented reality title and designed NTU’s first Virtual House Open with 360-degree videos and photos. She is recognised for combining strategic insight with creative storytelling skills to fulfil organisational objectives, achieving 88% to 95% in positive perceptions in her PESO strategy. She shares her extensive experience widely: mentoring her staff, teaching communication students as a faculty associate and is currently the Chair of a national task force to build Singapore’s brand in Science and Technology.