Campaign of the Year

“To be forgotten or Not to be forgotten, that’s a choice!
REmemory, a new fashion concept brand, aims to inject the younger’s enthusiasm for fashion into dementia issues to sparkle impactful discussion among these social issues by binding the memory from clothes and patients in Taiwan. In the name of Rememory, this novelty illustrates the connection between fashion and life, which successfully raised the Taiwanese younger’s awareness of dementia and broke the established mode of interacting with seniors. Hence, we are more than thrilled to observe this issue gaining momentum, and we look forward to public awareness of dementia rising higher! Together, we make REmemoery to be hold in the heart.”

Emily Belton

As a Director, Emily is the youngest member of the BCW Singapore Leadership Team and a key driver of the office’s impressive growth story, contributing to 80% of the agency’s new business growth in FY21. Deputising the agency’s Market Leader, she plays a pivotal role in agency operations, new business, professional development and recruitment, while leading BCW client teams, and the provision of core corporate and public affairs expertise across Singapore and APAC. With a desire to bridge cultural understanding based on her own mixed British and Malaysian heritage, she’s been a star performer of the agency across two continents. One of the youngest senior leaders in the industry, Emily dedicates time to being a role model for team members and is recognised as a caring leader, while driving stellar business results and client outcomes – a true representation of compassionate leadership and the face of the future of PR.

GCI Health

“GCI Health is global and local health and medical dedicated communications agency Inspired by People. We share our clients’ desire to improve the health of all people around
and work tirelessly to contribute to their changing of health system and
patient outcomes. We’re WPP’s only health dedicated communications agency – and the only global health and medical specialist communications agency to have a footprint in Asia.

During the award period, we set out to drive growth through footprint expansion, capability innovation, and people prioritisation. And we did exactly that. We opened seven new offices, launched a global medical strategy and education offer out of Asia, and increased our already very high staff satisfaction scores.

We grew significantly above target, celebrated an incredible 84% pitch conversion rate, and retained 100% of our client partners and 94% of our people.”