In India, Prema’s is the foremost name in public relations. A pioneer and champion of the industry, she is respected by peers, clients, as well as professionals. With her visionary leadership, Genesis BCW has become one of the top three agencies in India, with 200+ clients and 350+ people. In 2018, Prema set ‘Pushing Boundaries’ as the theme for the firm’s strategic intent to drive growth in every sphere—new business, client servicing, talent hiring, development and engagement, community commitments to industry collaborations.
Kaz leads the agency’s strategy and planning function and new business operation – both were central to the agency’s record year. Kaz leads a team of three strategists, as well as a data analyst, and her role as CSO works to co-ordinate numerous people from across the agency to deliver outstanding client work. She also leads the agency’s new business process, co-ordinating all the pitches: ensuring the agency has the best resources, tools, people and plans for each and every pitch.
As a result of her leadership the agency’s win rate was 85% in 2018 (winning 168 competitive pitches, up from 64% in 2017), with Kaz coordinating an average of four responses per week. Kaz does all this with a smile and an easy, amicable attitude.