Nominees Category: PEOPLE & TEAM

In 2018, the Janssen Asia Pacific C&PA team led the company in resetting its strategy through ‘Our Promise’, a bold new global commitment to ‘create a future where disease is a thing of the past’.

Developed by the C&PA team, Our Promise aligned messages to business priorities to set the direction for company-wide activity in 2018. C&PA teams delivered a record number of high-impact strategies focused on three interrelated themes aligned to messaging from Our Promise:

1. Delivering for Patients: “Healing hopelessness with heart” and “Fighting sickness with science”.
2. Shaping Policy: “Improving access with ingenuity”.
3. Inspiring Our People: “Heeding the call. Bravely. And Boldly. As the Pharmaceutical companies of J&J”.

The Janssen C&PA team leveraged its seat at the Leadership Table to bring this bold messaging to life for its 7,000+ employees, in turn supporting delivery of medicines to 60 million+ people and record-breaking growth for the business.

It’s impossible to meet Lottie Longford and not walk away thinking – who is that woman? She’s led award-winning work for some of the world’s largest Fortune 500 companies. She played an integral role in Golin Hong Kong’s evolution from traditional offerings to an integrated agency. She recently became Golin HK’s first Associate Director, currently setting up Golin HK’s first Health and Wellness Practice.

Her achievements are remarkable and all the more impressive given that Lottie is in fact, a beauty school dropout with no degree. She left school at 16 to become a beauty therapist, then found consumer PR and fell in love with the industry; never letting her lack of higher qualifications slow her down. With curiosity and tenacity she went from in-house beauty marketing, to Golin London, to Golin HK.