Carbo Yu

A talented and committed PR professional, Carbo Yu sees purpose-built communications as the key driving force of the industry, especially during and after COVID-19. A strong supporter of “PR for good”, she understands the positive impact PR can have on communities and the industry. With the backdrop of economic and social instability over the past year, Carbo’s leadership has helped Sinclair to achieve steady year-on-year revenue growth. Her business acumen has maintained the agency’s business continuity during these uncertain times, returning the agency to a growth position by end of 2020. Carbo is committed to driving industry-wide change and educate PR peers to drop AVE as a metric – she is an avid practitioner and supporter of the AMEC method of reporting. Carbo promotes the PR value proposition at every business and client opportunity, maintaining that measurement is what proves the worth of the industry to stakeholders and the c-suite.

David Lian

David Lian’s job title says it all: growth and innovation. In 2020 David spearheaded Zeno’s growth with a series of competitive regional pitch wins including significant new mandates from Lenovo and UPS. He also established a full-service creative team in Malaysia. David’s leadership has played a pivotal role in contributing to almost 20% revenue growth from the second quarter of calendar 2020 to the first quarter of 2021.

In terms of innovation, David champions the use of data and analytics at Zeno, providing vision and direction for Zeno’s Performance Hub teams in Singapore and Malaysia. At the onset of Covid-19, David worked with both teams to develop an algorithm that tracks public sentiment across five Asian countries to better counsel clients who were reacting daily to the Covid-19 crisis. With these achievements, David is redefining the standard for what a modern PR agency is and can do.

AIA Singapore Brand and Corporate Communications Team

At the start of 2020, our in-house PR team was primed to launch an integrated communications campaign around retirement planning. When COVID-19 hit, impacting all sectors of society, that was given pause as Singaporeans put retirement planning at the bottom of their list of priorities. This forced our communications team to re-prioritise and pivot, as we were tasked to tell timely stories that amplify the brand where we could, all whilst navigating external and internal changes including a new CEO and shuffle in the executive committee. As an industry leader, we had to double down on our duty as partners in life, safeguarding Singaporeans and providing the protection they need most. Hence, the team set to work on leveraging existing assets, owned channels an integrated campaigns through a fully digital approach to champion our brand promise of enabling healthier, longer, and better lives amid heightened uncertainty.

Corporate Brand & Communications

Headquartered in Mumbai; the Godrej group is India’s most trusted emerging markets conglomerates. With 20 businesses and over 40 brands spanning FMCG, Durables, Aerospace, Precision engineering, Real estate, furniture, agri-space, Chemicals and security systems, the Corporate Brand and Communications team at Godrej is tasked with building the groups reputation and tell its authentic story to 750 million consumers in India and over 1.2 billion across the world. With the changing communications landscape, new media, fake news, polarized environment and uncertain times, the biggest challenge was to constantly stay relevant, in the public eye for good and maintain a high SOV amongst competition. . Currently, the team has 8 PR professionals and 3 support staff. The team directly manages a budget of close to USD 2.5 Million and indirectly about USD 2.0 million for its campaigns, owned properties, research, PR, measurement, and alliances.

HS Chung

With the vision of establishing H+K as a leading Communications Agency in Asia and contributing to her entrepreneurial and risk mind-set, HS Chung has been instrumental in re-aligning the business, launched a key revenue generating office in Indonesia during a pandemic, forged powerful new connections with Fortune 500 clients, successfully grown our Asia business during these extraordinary times, contributed her insights and perspectives to drive the industry forward has earned her the title of being a reputed thought leader in the Marketing Communications Industry in Asia-Pacific.Recognised as ICCO’s 2020 PR Leader of the Year, PRovoke’s 2020 Innovator 25 for Asia Pacific, and Campaign Asia’s Women to Watch 2020, HS has over 28 years of marcomm experience working for advertising agencies, DMB&B, McCann-Erickson, and in-house PR and marketing at The Westin Chosun and The Ritz-Carlton Seoul hotels before setting up Synergy Communications in January 2000 which later became Synergy Hill+Knowlton Strategies.