Melbourne Uncorked by Piper-Heidsieck

“After enduring the world’s longest lockdown and a consequent decimated arts industry, Melbourne Uncorked by Piper-Heidsieck seized a unique moment where Champagne could enhance everyday celebrations at the Australian Open 2022 (AO) where Piper-Heidsieck is the Official Champagne.

To gain cut through in a COVID-obsessed media world, we recognised a sentiment shift to one of community, reinvigorating the arts/events trades and reuniting Victorians. This formed the foundation of the Melbourne Uncorked campaign which championed young talent by shining the spotlight on emerging performers and artists who had been deprived of a stage for over a year.

The strategy involved hijacking the news agenda with positive, well timed stories, branded content, events, ambassador recruitment, a global takeover of Piper-Heidsieck’s digital channels, on/offsite activations and daily media and celebrity hosting at the AO.

The campaign achieved unparalleled results including the strongest total earned media results and onsite sales since 2018.”

Marks of Summer

“Marks of Summer
Despite facing a raft of travel restrictions resulting from the global pandemic, Hotels.com wanted to continue to build brand love in what would typically be their busiest season of the year – Summer, so that the brand remains top-of-mind. Hotels.com believes that the best holidays leave a mark, sometimes even literally on your body! It’s the unexpected misadventures that we hold most dear and share most often. With this in mind, Hotels.com invited travellers to share their Summer travel experiences that have left the most memorable “marks” on them for a chance to win hotel stays and more. The best stories were then turned into collectable pieces of art by Brazilian artist Gabriel Diogo. These were displayed in a virtual #MarksofSummer Gallery, with framed artworks being sent to each winner.”