archive – PR Awards Asia

Best use of digital

Award	Campaign title / Client	Agency
Winner	Pond’s Age Miracle Blogger Blind Trial, Unilever	Ogilvy Public Relations Worldwide
Certificate of Excellence	Universal Studios Japan Summer Promotion “Kizuna-Lab”, Universal Studios Japan	BlueCurrent Japan, Tribal Media Housse
Certificate of Excellence	Enabling a mission to the ‘Plastic Vortex’, Project Kaisei	Fleishman-Hillard

Promotional activity of the year

Award	Campaign title / Client	Agency
Winner	Kevin 37 – Kogan Technologies, Kogan Technologies	Professional Public Relations
Honourable Mention	COTTON – BEYOND YOUR IMAGINATION™ 2009 China Consumer PR Campaign (Jan. – Jul.), Cotton Incorporated/Cotton Council International	Ruder Finn

Employee communications campaign of the year

Award	Campaign title / Client	Agency
Honourable Mention	Live Positively, Coca-Cola South Pacific	mpact Employee Communications, an Ogilvy Public Relations Worldwide Company

Regional PR Campaign of the Year

Award	Campaign title / Client	Agency
Winner	Earth Hour 2009, Earth Hour Global	WWF
Honourable Mention	Emerging Markets Small Business Confidence Monitor, HSBC	HSBC

Arts, entertainment & media campaign of the year

Award	Campaign title / Client	Agency
Winner	Launching the first Museum of Australian Democracy, Museum Of Australian Democracy at Old Parliament House	Pulse Communications, an Ogilvy Public Relations Worldwide Company
Certificate of Excellence	Launch of Viacom 18’s ‘Colors’, Viacom 18 Media PVT LTD	Ipan Hill & Knowlton
Honourable Mention	Nat Geo’s Mission Navy, National Geographic Channel India	Genesis Burson-Marsteller

Product brand development campaign of the year

Award	Campaign title / Client	Agency
Winner	Building the Lifecell India brand, Lifecell International	MS&L Worldwide – Hanmer MS&L India
Certificate of Excellence	Yahoo! Kimo News “Interview with Leaders” Campaign, Yahoo! Taiwan	APEX Communications Consultants
Certificate of Excellence	Driving Household Penetration for Vegemite, Kraft Foods	Royce
Honourable Mention	PR Helps ANZ Empower Women, ANZ	Pulse Communications, an Ogilvy Public Relations Worldwide Company

Consumer launch campaign of the year

Award	Campaign title / Client	Agency
Certificate of Excellence	World’s Biggest Free Nights Offer, InterContinental Hotels Group	InterContinental Hotels Group
Honourable Mention	Building Zespri Kiwifruit Season in South East Asia (SEA), Zespri International	Baldwin Boyle Shand (Singapore), Grayling (Thailand), Inke Maris (Indonesia), PDQ (Malaysia), Bridges@com (The Philippines

Healthcare ethical campaign of the year

Award	Campaign title / Client	Agency
Winner	Australian Launch of YAZ – “Less is more with 24/4”, Bayer Australia	Weber Shandwick
Certificate of Excellence	Allegra: Impaired Performance Zero Project, sanofi-aventis Japan	MS&L Worldwide – MS&L Japan
Honourable Mention	A Butterfly Spreads its Wings in China, Merck Serono	Ogilvy Public Relations Worldwide

Technology campaign of the year

Award	Campaign title / Client	Agency
Certificate of Excellence	HP AiO Sichuan Campaign, China HP	Hill & Knowlton (China)
Certificate of Excellence	Intel Blogathon 2009: 10 Bloggers. 24- Hours, Intel Technology Asia	Ogilvy Public Relations Worldwide
Honourable Mention	Identifying Australia’s Productivity Gap, Telstra	Howorth and Parker & Partners, Ogilvy Public Relations Worldwide Companies

Business-to-Business Campaign of the year

Award	Campaign title / Client	Agency
Winner	Japan’s Milk Price Problem: The 30 year challenge, Japan Dairy Council	Dentsu Public Relations Inc.
Honourable Mention	UPS Asia Business Monitor – Helping SMEs Hunt for New Trails, UPS Singapore Pte Ltd	Ogilvy Public Relations Worldwide, Hong Kong

Corporate branding campaign of the year

Award	Campaign title / Client	Agency
Winner	New Possibilities Corporate Brand Campaign, Standard Chartered	Standard Chartered
Certificate of Excellence	Connecting with India’s Youth, TCS	Tata Consultancy Services
Honourable Mention	Where Are They Now? — Plan International’s Return to Hong Kong, Plan International Hong Kong	Golin Harris

Corporate publications

Award	Campaign title / Client	Agency
Certificate of Excellence	One Voice – DHL Newsletter for global customers, DHL Global Customer Solutions	DHL, Global Customer Solutions
Certificate of Excellence	Pertamina TV – From static to eye-holding , PT Pertamina (Persero)	Fleishman-Hillard, Opus Management, Prisma Public Relations, Terrasys

Public Affairs Campaign of the Year

Award	Campaign title / Client	Agency
Winner	Japan’s Milk Price Problem: The 30 year challenge, Japan Dairy Council	Dentsu Public Relations Inc.
Certificate of Excellence	Tsuen Wan Adventist Hospital Extension Project-Public Affairs, Tsuen Wan Adventist Hospital	The PR People Consultancy
Honourable Mention	“Do it your way” Active Ageing Heroes, Council for Third Age	Ogilvy Public Relations Worldwide

Financial communications campaign of the year

Award	Campaign title / Client	Agency
Winner	Manchester Unity merger with HCF, Manchester Unity	Sefiani Communications Group
Certificate of Excellence	ING Investor Dashboard, ING Asia/Pacific	In-house, Burson-Marsteller
Certificate of Excellence	Effective Positioning – Prescription for success, China Metal Recycling Holdings Ltd	SPRG
Honourable Mention	A Game-changing Play for Changyou, Changyou.com	Ogilvy Public Relations Worldwide

Crisis or issues management campaign of the year

Award	Campaign title / Client	Agency
Winner	Court of Public Opinion, Henry Davis York	Cannings Corporate Communications
Certificate of Excellence	Driving a great result for Ford Australia, Ford Australia	Ogilvy Public Relations Australia

Public sector campaign of the year

Award	Campaign title / Client	Agency
Winner	GTX Digital Communications Campaign, Korea’s Gyeonggi Provincial Government	Fleishman-Hillard/ Domo Communication Consulting
Certificate of Excellence	Support Child Home Safety, Hong Kong Paediatric Foundation & the Rotary Club District 3450 (Hong Kong, Macau and Mongolia)	Grey Healthcare, Hong Kong
Honourable Mention	Branding Cavite Project, Provincial Government of Cavite	EON The Stakeholder Relations Firm

Corporate social responsibility campaign of the year

Award	Campaign title / Client	Agency
Certificate of Excellence	2009 Love for Women in RA Campaign, Abbott Korea	The Communications Enzaim
Honourable Mention	Bridging the Gap from School to Society – The Autistic Youth Work Experience Programme, MSIG Insurance	Ogilvy Public Relations Worldwide

Environmental campaign of the year

Award	Campaign title / Client	Agency
Winner	Earth Hour 2009, Earth Hour Global	WWF
Certificate of Excellence	Volkswagen Green Future Olympic Host City Tour, Volkswagen Group China	Ruder Finn
Certificate of Excellence	HP Power to Change, Hewlett Packard	Waggener Edstrom
Honourable Mention	Green Possibilities Environmental Campaign, Standard Chartered	Standard Chartered

Young PR professional of the year

Award	Campaign title / Client	Agency
Winner		Linda Lee, Weber Shandwick
Runner up		Julie Joseph, The PRactice

PR agency head of the year

Award	Campaign title / Client	Agency
Winner		Jimmy Tay, Hill & Knowlton
Runner up		Georgeana Fung, Burson-Marsteller

PR consultancy of the year

Award	Campaign title / Client	Agency
Winner		Golin Harris, Hong Kong
Runner Up		Edelman IndoPacific

Brand communicator

Award	Campaign title / Client	Agency
Winner		Mahindra

Mid-size network of the year

Award	Campaign title / Client	Agency
Honourable Mention		Text 100 Asia Pacific

Campaign of the year

Award	Campaign title / Client	Agency
Winner	Japan’s Milk Price Problem: The 30 year challenge, Japan Dairy Council	Dentsu Public Relations Inc.
Winner	Earth Hour 2009, Earth Hour Global	WWF

Asia Pacific network of the year

Award	Campaign title / Client	Agency
Winner		Ogilvy Public Relations Worldwide, Asia Pacific
Runner up		Hill & Knowlton

**Note: Credits published as provided by participants.

Arts, Entertainment & Media Campaign of the Year

Award	Campaign title	Client	Agency
	Stitch! On the Loose	Disney Channels Hong Kong	Dolphinic Limited
	The 34th Hong Kong International Film Festival	Hong Kong International Film Festival Society	Fleishman Hillard
Honourable Mention	Elevating the Jaipur Literature Festival to the Int’l stage	Teamwork Films Pvt Ltd	MS&LGROUP
Certificate of Excellence	Live Your Dream and Reach For The Stars	Madame Tussauds Hong Kong	Ogilvy Public Relations Worldwide
Winner	Uncensored Conversations	Museum of Australian, Democracy at Old Parliament House	Porter Novelli

Promotional Activity of the year

Award	Campaign title	Client	Agency
Honourable Mention	Martell VSOP-The Ultimate Start-up Space	Pernod Ricard Singapore Pte Ltd	TBWA/Singapore Pte Ltd

Product Brand Development Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	adidas rescues “迷走(Meiso) runners”, making their running lifestyle a reality	adidas Japan KK	BlueCurrent Japan Inc
Certificate of Excellence	Upgrading Hokkaido Rice to First Class	Hokkaido Rice Sales Expansion Committee	Dentsu Public Relations Inc
	The Big Scream: Come on HK, Let’s Break the Guinness World Record!	PrimeCredit Limited	Grey Public Relations
Winner	The Dream of the Red Chamber: The Crossover of Chinese Literature and Product Brand	China HP IPG	Hill & Knowlton (China)
Honourable Mention	Australia – Who do you think you really are?	Ancestry.com.au	Howorth, Ogilvy PR Australia
	Dermes Believe in Permanence PT Campaign	Neo Derm Group	Neo Derm Group

Consumer Launch Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	HP “My Computer •My Stage” youth campaign	China Hewlett-Packard Personal Systems Group	Burson-Marsteller China
Certificate of Excellence	Doublemint Golden Eagle Gold Freshness	Wrigley	Burson-Marsteller
Honourable Mention	Australia – Who do you think you really are?	Ancestry.com.au	Howorth, Ogilvy PR Australia
	Showing the world ‘There’s nothing like Australia’	Tourism Australia	Pulse Communications, Ogilvy PR Australia
	Avoid being a Cybercrime statistic with Norton 360	Symantec Corporation	Text 100 Malaysia
Winner	Zero to Hero: Launch of Flip Video in Australia and New Zealand	Cisco Consumer Products	Text100 Sydney
	VS Metallica launch campaign	Procter& Gamble greater China	Weber Shandwick

Healthcare: Ethical Campaign of the year

Award	Campaign title	Client	Agency
Honourable Mention	Oral Contraceptive Campaign		Bayer Korea
	Purple ribbon campaign	Korean Society of Obsterics and Gynecology	Fleishman-Hillard Korea
	Helping Consumers & Local Govts address the 4th largest cause of death in Japan	MSD K.K. (Formerly Banyu Pharmaceutical Co. Ltd)	MSLGroup Japan
Certificate of Excellence	Restoring harmony to Chinese marriages	Eli Lilly Asia	Ogilvy Health
Winner	I love Islet Campaign	Novartis Korea	The Communications Enzaim

Technology Campaign of the Year

Award	Campaign title	Client	Agency
	3D Your PC	NVIDIA	Era Ogilvy Public Relations
Winner	Small Budget, Big Results: Launching a Start-up on a Start-up Budget	ubuyibuy.com	Fleishman-Hillard HK Ltd
	HP UGVO ‘Creating a better life’	China Hewlett-Packard	Hill & Knowlton
Certificate of Excellence	Citizen Mayors of Sydney Unite	Microsoft Australia	Howorth, Ogilvy PR Australia
Honourable Mention	The MagnifiCores	Intel Indonesia Corporation	IndoPacific Edelman
	Turning the potential privacy disaster into a local commitment story	Google	The Hoffman Agency

Business-to-Business Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Upgrading Hokkaido Rice to First Class	Hokkaido Rice Sales Expansion Committee	Hokkaido Rice Sales Expansion Committee
Honourable Mention	TP12 Powerful PR addresses the productivity gap	Telstra	Telstra
	Game Change Creating Strong Brand Identity for Invisible Chemical Products	SCG Chemicals Public Company Limited	SCG Chemicals Public Company Limited
	Case Study Heroes	Hitachi Data Systems	Hitachi Data Systems

Employee Communications Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	“Small Changes=Big changes” Bayer Australia & NZ’s B Green Programme	Bayer Australia	(Ogilvy earth) Impact
	Value Proposition Training Tour	Bridgestone FVS	J-Spin Inc
	Staff engagement pre and post Westpac merger	St George Bank	St George Bank
	Connecting TCS Employees to the New CEO	Tata Consultancy Services	Tata Consultancy Services
	We are Metro-Polaris Employee Comms Campaign	METRO Cash & Carry Co. Ltd	Weber Shandwick

Corporate Branding Campaign of the Year

Award	Campaign title	Client	Agency
	Lovin’ 35 The Love Lives On	McDonald’s Restaurants Hong Kong	Hill & Knowlton Asia
	IBM: Build a smarter planet with China	IBM	Ogilvy Public relations Worldwide
Certificate of Excellence	See The Love	Franz Collection Inc.	Ogilvy Public relations Worldwide
Honourable Mention	From the Ground Up	Iskandar Investment Berhad	Ogilvy Public Relations Worldwide
	Maintaining a strong Independent profile for St George Bank following its merger with Westpac in Australia	St George Bank	Sefiani Communications group
	Project Rolling Thunder	Tata Consultancy Services	Tata Consultancy Services

Public Affairs Campaign of the Year

Award	Campaign title	Client	Agency
Honourable Mention	Roadmap to Indonesia healthcare reform	International Pharmaceutical Manufacturers Group	Burson Marsteller
	Revitalised Brand Hong Kong Launch	Brand Management Unit, Information Services Department, Hong Kong SAR Government	Fleishman Hillard
Winner	‘Moment to Save’, Ambulance Yielding Campaign	INCOMM PR FOUNDATION	Fleishman-Hillard Korea, InComm Brodeur, domo Communication Consulting
	Living the Australian Government’s Social Inclusion Agenda: ensuring the Continuation of Actors at Work	The Bell Shakespeare Company	Parker & Partners, Ogilvy PR Australia
	Project parivartan	P&G	Weber Shandwick

Corporate Publications

Award	Campaign title	Client	Agency
Honourable Mention	Are you? Central	Hongkong Land Ltd	Hachette Filipacchi

Financial Communications Campaign of the Year

Award	Campaign title	Client	Agency
Honourable Mention	Taking part in China’s growth story – iShares CSI300 A-Share ETF Launch	BlackRock Asset Management North Asia Ltd	APCO Worldwide
	Government of Karnataka -Global Investors Meet	Government of Karnataka	IPAN Hill & Knowlton
	Malaysia’s in Int’l Headlining Act of 2009	Maxis Berhad	Ogilvy Public Relations Worldwide
Honourable Mention	Maintaining a strong Independent profile for St George Bank following its merger with Westpac in Australia	St George Bank	Sefiani Communications group
Winner	The first Russian listed company in Hong Kong	United Company RUSAL	Strategic Public Relations Group

Crisis or Issues Management Campaign of the Year

Award	Campaign title	Client	Agency
	Codeine Issues Management programme	Reckitt Benckiser	Edelman
Certificate of Excellence	Insulating GM India During Bankruptcy of its Parent Brand in North America	General Motors India	Edelman
Certificate of Excellence	LG Australia Refrigerator & DVD Recall	LG Electronics	LG-One (Pulse Communications & Ogilvy 360 DI)
	2010 Yuanming Yuan New Year Royal Temple Fair	Yuanming Yuan Park	Strategic Public Relations Group
Winner	Springvale Road Rail Separation Project	VicRoads	VicRoads

Public Sector Campaign of the Year

Award	Campaign title	Client	Agency
Honourable Mention	Purple ribbon campaign	Korean Society of Obsterics and Gynecology	Fleishman-Hillard Korea
Honourable Mention	Moment to save Ambulance Fielding campaign	Incomm PR Foundation	Fleishman-Hillard Korea, Incomm Brodeur Domo Communication Consultancu
	Minimising waste, maximising the future	Environmental Protection Department, Hong Kong SAR Government	Hill & Knowlton Asia
Winner	Blue Butterfly Campaign	Yonsei Business School Alumni Association	Prain
	Business Of Design week 2009	Hong Kong Design Centre	Trimaran Corporate Communications

Corporate Social Responsibility Campaign of the Year

Award	Campaign title	Client	Agency
Winner	2009 Yahoo! Taiwan Local Food Campaign	Yahoo! Kimo	Apex Communication Consultants Co., Ltd
Honourable Mention	NVIDIA Touch Visual	NVIDIA Korea	InComm Brodeur
	Living the Australian Government’s Social Inclusion Agenda: ensuring the Continuation of Actors at Work	The Bell Shakespeare Company	Parker & Partners, Ogilvy PR Australia
	The Standard Chartered Hong Kong 150th Anniversary Commemorative Charity bank note	Standard Chartered Bank (Hong Kong) Limited	Standard Chartered Bank (Hong Kong) Limited
Certificate of Excellence	Maintain Healthy Waistline	Uni-President Health Foundation of Millenary Love	Strategic Public Relations Group

Environmental Campaign of the Year

Award	Campaign title	Client	Agency
Winner	“Small Changes=Big changes” Bayer Australia & New Zealand B Green Programme	Bayer Australia	(OgilvyEarth) Ogilvy Impact
	Earth Hour 2010	WWF India	Genesis Burson Marsteller
	The Bamboo Road to World Expo 2010	International Network for Bamboo and Rattan	Hill & Knowlton
	NWS Hong Kong Geo Wonders Hike	NWS Holdings Ltd	NWS Holdings Ltd
	Bringing (Sustainability’s) sexy back: Dominating the Yellow Jersey for Australia’s Preeminent Sustainability Conference	Enviro 2010 Conference	OgilvyEarth, Ogilvy PR Australia

Best Use of Digital

Award	Campaign title	Client	Agency
	Small Budget, Big Results: Launching a Start-up on a Start-up Budget	ubuyibuy.com	Fleishman-Hillard HK Ltd
	Citizen Mayors of Sydney Unite	Microsoft Australia	Howorth, Ogilvy PR Australia
Winner	Goodyear Blimp’s Social Media Premier in China	The Goodyear Tire & Rubber Company (Shanghai)	Ogilvy Public Relations Worldwide, Shanghai
Honourable Mention	Fubon Food Master Community	Taipei Fubon Commercial Bank Co. Ltd	Ogilvy Public Relations Worldwide
Certificate of Excellence	Bondi Beach Gets Flipped!	Cisco	Text100
	Interactive Talking Taxi map	Touchmedia	Touchmedia

Young PR Professional of the Year

Award	Campaign title	Client	Agency
Winner			Jacquie Fegent-McGeachie, Pulse Comminucations, Ogilvy PR Australia
			Tramy Leung, Waggener Edstrom Worldwide
			Xiao Yu Tan, Weber Shandwick
			Shashin Surti, Weber Shandwick

PR Agency Head of the Year

Award	Campaign title	Client	Agency
Winner			Kumi Sato, Cosmo Public Relations Corporation
			Andrew Thomas, Ogilvy Public Relations Worldwide
			Debby Cheung, Ogilvy Public Relations Worldwide/Shanghai
			Ava Lawler, Text 100
			Nandita Lakshmanan, The PRactice

PR Consultancy of the Year

Award	Campaign title	Client	Agency
			Dec Communications
			Edelman India
Winner			Edelman Public Relations Singapore
			Hill & Knowlton Asia
			Ogilvy Public Relations Singapore
			Strategic Public Relations Group

Brand Communicator of the Year

Award	Campaign title	Client	Agency
Winner			HP China

Mid-sized Network of the Year

Award	Campaign title	Client	Agency
			impactasia
			Text 100 APAC
Winner			Waggener Edstrom (APAC)

Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Blue Butterfly Campaign	Yonsei Business School Alumni Association	Prain

Asia Pacific Network of the Year

Award	Campaign title	Client	Agency
			Hill & Knowlton
			Ogilvy PR Worldwide Asia Pacific
Winner			Strategic Public Relations Group
			Weber Shandwick

**Note: Credits published as provided by participants.

A. Arts, Entertainment & Media Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Hong Kong Goes Gaga	Madame Tussauds Hong Kong	Ogilvy Public Relations Worldwide, Hong Kong
Honourable Mention	Bringing Bond Back	STAR India Pvt. Ltd	Hanmer MSL

B. Product Brand Development Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Doublemint Brings People Face-to-Face	Wrigley	Burson-Marsteller
Winner	Vanish NapiSan Sponsors the White House	Reckitt Benckiser	Red Agency (with Euro RSCG Sydney)
Honourable Mention	PEDIGREE Adoption Drive 2011	MARS Petcare	DEC Public Relations

C. Consumer Launch Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Shave Sutra – Gillette Mach 3 Turbo Sensitive	P&G (Gillette) India	Corporate Voice Weber Shandwick
Certificate of Excellence	Hug Formosan Bears, Hug Bonaqua!	Swire Coca-Cola Beverages Ltd.	FOCUS Marketing Consultants Co., Ltd.
Certificate of Excellence	Launch of Malaysia Kitchen Australia	Malaysian External Trade Commission (MATRADE)	Pulse Communications, an Ogilvy Public Relations Worldwide company
Honourable Mention	The Ford Fiesta Launch in Thailand	Ford ASEAN	Ford Motor Company Asia Pacific and Africa — WPP X Team

D. Healthcare: Ethical Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Alzheimer’s Disease in Hong Kong – Help is on the Way	Lundbeck Hong Kong	GolinHarris
Certificate of Excellence	“No More Cocoa” – Empowering Parents to Say No to Pneumococcal Disease	Pfizer Malaysia	Edelman Public Relations Worldwide Pte Ltd
Certificate of Excellence	Pfizer’s Enbrel Awareness in China	Pfizer China	Weber Shandwick
Honourable Mention	Driving Hospital Authority to Allocate HK$20,000,000 for the Purchase of Oral Chemotherapy Drug Xeloda	Roche Hong Kong Limited	GREY Healthcare Hong Kong

E. Technology Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Internet for all with Nokia C2’s mobile connectivity	Nokia	Hill + Knowlton Strategies
Certificate of Excellence	BlackBerry Customers – Loving What They Do Online	Research In Motion	Edelman Public Relations
Honourable Mention	“Go Local” Strategy Sparks LePhone Phenomenon-Lenovo LePhone Sales Rally with Localized New Media Campaign	Lenovo	BlueFocus PR Consulting

F. Business-to-Business Campaign of the Year

Award	Campaign title	Client	Agency
Winner	IBM: Telling the Story through Mr. BAO	IBM	Ogilvy Public Relations Worldwide/Beijing
Certificate of Excellence	AES Corporate Communications Campaign 2010-2011	Aboriginal Employment Strategy	Aboriginal Employment Strategy
Honourable Mention	ARM Holdings Brand Awareness PR Campaign	ARM Holdings	Clavis Communications Consultants

G. Employee Communications Campaign of the Year

Award	Campaign title	Client	Agency
Winner	All About Me: Super-sizing IT Change	McDonald’s Australia Limited	Ogilvy Impact, an Ogilvy Public Relations Worldwide company
Certificate of Excellence	Flextronics Employee Communications (for Targeted Audience Awards)	Flextronics	Elite PR Consultants Beijing Co., Ltd.

H. Regional PR Campaign of the Year

Award	Campaign title	Client	Agency
Winner	BlackBerry Customers – Loving What They Do Online	Research In Motion	Edelman Public Relations

I. Corporate Branding Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Goodyear a Lifetime Commitment to Safety Brand Campaign	The Goodyear Tire & Rubber Company (Shanghai)	Ogilvy Public Relations Worldwide, Shanghai
Certificate of Excellence	The Return to Glory of 3D-GOLD	3D-Gold Jewellery (HK) Limited	Strategic Public Relations Group
Certificate of Excellence	Ossur & the Great Wall Marathon	Ossur	Waggener Edstrom Worldwide

J. Public Affairs Campaign of the Year

Award	Campaign title	Client	Agency
Winner	‘EVERY ONE’ – Save The Children	Save The Children (India)	Corporate Voice Weber Shandwick
Certificate of Excellence	West Kowloon: Bringing the Arts to Hong Kong	West Kowloon Cultural District	GolinHarris
Honourable Mention	Applying pressure on Japan’s decision makers to speed up approval processes and improve pricing of advanced medical device technologies	American Medical Devices and Diagnostics Manufacturers’ Association (AMDD)	COSMO Public Relations Corporation

K. Corporate Publications

Award	Campaign title	Client	Agency
Winner	’10 Pieces of Advice for the Next Generation of Women Scientists	L’Oréal Korea	Design House
Certificate of Excellence	Are you? CENTRAL e-magazine app	Hongkong Land Limited	Hearst Magazines Hong Kong Limited
Honourable Mention	State of Change: The Parker & Partners guide to working with an O’Farrell Government	Parker & Partners (an Ogilvy Public Relations Worldwide Company)	Parker & Partners (an Ogilvy Public Relations Worldwide Company)

L. Financial Communications Campaign of the Year

Award	Campaign title	Client	Agency
Winner	The growth story of Tang Palace in China, a quality multi-brand restaurant chain	Tang Palace (China) Holdings Limited	Strategic Public Relations Group
Certificate of Excellence	Success Amid Adversity – IPO Publicity Campaign of Active Group	Active Group Holdings Limited	Strategic Public Relations Group

M. Crisis or Issues Management Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	GOME: Best Practices in Issues Management on How to Restore the Corporate Reputation of a Chinese Company	GOME Electrical Appliances Holding Limited	Fleishman-Hillard Hong Kong
Honourable Mention	Goodyear a Lifetime Commitment to Safety Campaign	The Goodyear Tire & Rubber Company (Shanghai)	Ogilvy Public Relations Worldwide, Shanghai

N. Public Sector Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	The Halloween Haunting: An Undercover Campaign for Purchasing Decorative Contact Lens Without Optometrists Supervision	The HK Association of Private Practice Optometrist, The HK Society of Professional Optometrists & The HK Optometric Association	GREY Healthcare Hong Kong
Honourable Mention	Shed some light on Census night – 2011 Census of Population and Housing	ABS	Australian Bureau of Statistics

O. Corporate Social Responsibility Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Richie McCaw Chopper Challenge	Westpac New Zealand	Westpac Media Relations Team
Certificate of Excellence	Empowerment Builds The Future	Accor Asia Pacific	none
Certificate of Excellence	Cha-Ching Money Smart Kids	Prudential Corporation Asia	Ogilvy Public Relations Worldwide Hong Kong
Honourable Mention	HSBC “Save For Your Dreams” Piggy Bank Design Competition	HSBC	Mindshare Hong Kong Ltd.

P. Environmental Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Me First 2011	Ministry of Environment	The Communications Enzaim
Certificate of Excellence	Hug Formosan Bears, Hug Bonaqua!	Swire Coca-Cola Beverages Ltd.	Bravo Communications Consultants Co., Ltd.
Honourable Mention	Take a “Brake” Low Carbon Action 2010	Standard Chartered Bank (Hong Kong) Limited	Standard Chartered Bank (Hong Kong) Limited

Q. Best Use of Digital

Award	Campaign title	Client	Agency
Winner	Flip Your Profile	Cisco Consumer Products	Text 100 Singapore
Certificate of Excellence	Micro-Philanthropy	Lenovo	BlueFocus PR Consulting

R. Promotional Activity of the Year

Award	Campaign title	Client	Agency
Winner	Mr. and Miss WOW Campaign	Touchmedia	none
Certificate of Excellence	Search for Pambassadors	Chengdu Municipality	Ogilvy Public Relations Worldwide, Beijing
Honourable Mention	Bridge the Hunger Divide	Foodbank Australia	Red Agency

S. Young PR Professional of the Year

Award	Campaign title	Client	Agency
Winner			Perrine Bouhana, Edelman Hong Kong

T. PR Agency Head of the Year

Award	Campaign title	Client	Agency
Winner			Bob Pickard, Burson-Marsteller Asia Pacific

U. PR Consultancy of the Year

Award	Campaign title	Client	Agency
Winner			GolinHarris

V. Mid-Size Network of the Year

Award	Campaign title	Client	Agency
Winner			Waggener Edstrom Worldwide

W. Asia Pacific Network of the Year

Award	Campaign title	Client	Agency
Winner			MSLGROUP Asia

X. Corporate Communicator of the Year

Award	Campaign title	Client	Agency
Winner			WPP X Team – Asia Pacific & Africa

Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Richie McCaw Chopper Challenge	Westpac New Zealand	Westpac Media Relations Team

**Note: Credits published as provided by participants.

A. Arts, Entertainment & Media Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Animal Planet’s Yeh Mera India	Discovery Networks Asia-Pacific (South Asia)	Discovery Networks Asia-Pacific (South Asia)

B. Product Brand Development Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Virgin Mobile Australia – Fair Go Bro	Virgin Mobile Australia	One Green Bean & Havas Worldwide Sydney
Certificate of Excellence	Mortein Kill/Save Louie the Fly	Reckitt Benckiser	Red Agency

C. Consumer Launch Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Making Nestlé Top BenNaNa in China	Nestlé	Ogilvy Public Relations Beijing
Certificate of Excellence	Celebrating Malaysia over a cup of Lipton	Unilever Malaysia	Edelman Malaysia
Honourable Mention	Pacquiao Positive	Pepsico International	DDB Philippines

D. Healthcare: Ethical Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Viagra – getting on top of sexual taboos in China	Pfizer	Weber Shandwick
Certificate of Excellence	Charting New Frontiers in COPD Management	Takeda Pharmaceuticals	Weber Shandwick
Certificate of Excellence	Insulin Mambo	Sanofi Taiwan	MediCom Communications Consultants

E. Technology Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	Snapshot of Australia’s Digital Future	Text100 and IBM	Text100 and IBM

F. Business-to-Business Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Snapshot of Australia’s Digital Future	Text100 and IBM	Text100 and IBM
Certificate of Excellence	Growing Pains: Honeywell Aerospace’s Mission to Modernise Air Traffic	Honeywell Aerospace	Waggener Edstrom Worldwide
Honourable Mention	The Tax Institute – 2012 media relations campaign	The Tax Institute	Sefiani Communications Group

G. Employee Communications Campaign of the Year

Award	Campaign title	Client	Agency
Winner	EM Asia Games – Further, Faster, Stronge: Pfizer Employee Communications Campaign	Pfizer EM Asia	Edelman Hong Kong
Honourable Mention	Merci Campaign	L’Oréal Korea	L’Oréal Korea

H. Regional PR Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	Ford EcoSport Reveal	Ford Motor Company	Team Ford
Honourable Mention	Visa go Hong Kong Super Shopper 2012	Hong Kong Tourism Board	Hong Kong Tourism Board

I. Corporate Branding Campaign of the Year

Award	Campaign title	Client	Agency
Winner	The ‘+’ Project by Philips – Crowd Sourcing Ideas for Health and Well-Being in Asia	Royal Philips Electronics	OneVoice (FleishmanHillard)
Honourable Mention	The Ride Back Home	Lenovo	Ketchum Hong Kong

J. Public Affairs Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	Securing FP Markets’ future	NA	Hill+Knowlton Strategies Australia

K. Corporate Publications

Award	Campaign title	Client	Agency
Winner	End Hunger in Australia	Foodbank Australia	Red Agency
Certificate of Excellence	Haematology Protocol Book & Newsletter	The Division of Haematology Medical Oncology and Bone Marrow Transplantation, Department of Medicine, Queen Mary Hospital	Mind Resource Ogilvy
Certificate of Excellence	Mahindra Everyday	Mahindra Group	Group Communications, Mahindra

L. Financial Communications Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	Financial Communications Program for China Singyes Solar Technologies Holdings	China Singyes Solar Technologies Holdings	Ketchum Hong Kong
Certificate of Excellence	ABM Investama IPO Communication Program	ABM Investama	Edelman Indonesia

M. Crisis or Issues Management Campaign of the Year

Award	Campaign title	Client	Agency
Winner	HK Electric: From sorrow to support – handling the Lamma tragedy	HK Electric	Nil
Certificate of Excellence	McCrisis Averted – Defending a 3.15 Disaster	McDonald’s	Weber Shandwick

N. Public Sector Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Select Your Sacrificed Animal	Maritime and Agriculture Department State of Jakarta	Qyvision PR
Honourable Mention	“Fight Against Hepatitis B, Prevent Liver Cancer” Campaign	Hong Kong Liver Cancer Foundation	Mind Resource Ogilvy

O. Corporate Social Responsibility Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Volvo CE’s National Excavator Operator Contest	Volvo CE	Daniel J. Edelman China Group
Certificate of Excellence	Savings Education to Rural Communities	Bank BTN	Fortune PR
Honourable Mention	Facebook Australia Be Bold Stop Bullying	Facebook	n2n communications

P. Environmental Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	Kimberly-Clark Taiwan-Lead the World in Essentials for a Better Life	Kimberly-Clark Taiwan	OneForAll Public Relations Consultants
Honourable Mention	Powering Fans till 2018: The Ultimate Airmate Bicycle Contest	Airmate	Weber Shandwick

Q. Nonprofit Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Driving Dogs	SPCA/MINI	DraftFCB New Zealand
Certificate of Excellence	Preemie Hope Campaign	The Korean Society of Neonatology	The Communications Enzaim
Certificate of Excellence	Running for HOPE	HOPE Foundation for Cancer Care	Strategic Public Relations Group
Honourable Mention	End Hunger in Australia	Foodbank Australia	Red Agency

R. Best Use of Digital

Award	Campaign title	Client	Agency
Winner	The Passport	Asia Pacific Breweries Singapore	iris Singapore
Certificate of Excellence	Pump It Forward	Johnson & Johnson China	VITAMINE

S. Best Use of Social Media

Award	Campaign title	Client	Agency
Winner	Mortein Kill/Save Louie the Fly	Reckitt Benckiser	Red Agency
Certificate of Excellence	Driving Dogs	SPCA/MINI	DraftFCB New Zealand
Certificate of Excellence	Changi Airport as an Aviation Hub	Changi Airport Group	Changi Airport Group
Honourable Mention	Social relay for clean online communications	SK Telecom	Edelman Korea

T. Best Use of Analytics

Award	Campaign title	Client	Agency
Honourable Mention	Microsoft Advertising Influencer Engagement	Microsoft Advertising	Waggener Edstrom Worldwide

U. Promotional Activity of the Year

Award	Campaign title	Client	Agency
Winner	Driving Dogs	SPCA/MINI	DraftFCB New Zealand
Certificate of Excellence	Back to Basics: Starbucks Espresso Journey	Starbucks Coffee Japan	Dentsu Public Relations
Certificate of Excellence	ClimaCool Running Campaign	adidas	Burson-Marsteller
Honourable Mention	Thomas & Friends Guinness World Record Campaign in China	Mattel	FleishmanHillard

Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Driving Dogs	SPCA/MINI	DraftFCB New Zealand

V. Young PR Professional of the Year

Award	Campaign title	Client	Agency
Winner			Terry Lim, Changi Airport Group

AA. Brand Communicator of the Year

Award	Campaign title	Client	Agency
Winner			Changi Airport Group (Singapore)

W. PR Agency Head of the Year

Award	Campaign title	Client	Agency
Winner			Glenn Osaki, MSLGROUP Asia

X. PR Consultancy of the Year

Award	Campaign title	Client	Agency
Winner			Red Agency

Y. Mid-Size Network of the Year

Award	Campaign title	Client	Agency
Winner			Bite

Z. Asia Pacific Network of the Year

Award	Campaign title	Client	Agency
Winner			MSLGROUP Asia

**Note: Credits published as provided by participants.

Campaign of the Year

Award	Campaign title	Client	Agency
Winner	The Most Powerful Arm Ever Invented	Save Our Sons	Red Agency

AA. Arts, Entertainment & Media Campaign of the Year

Award	Campaign title	Client	Agency
Winner	NetEase DTWS 2: Putting the “brand” back into brand ambassador	NetEase.com.Ltd	Genedigi MSLGROUP

AB. Product Brand Development Campaign of the Year

Award	Campaign title	Client	Agency
Winner	THISTLE KIDS IN CHARGE	THISTLE HOTELS MALAYSIA	GO Communications
Certificate of Excellence	BP Pink Pulp Launch	BP Australia	Ogilvy Public Relations Melbourne
Certificate of Excellence	Know What They Like, Find What They Love	eBay	Red Agency

AC. Consumer Launch Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Celebrating A Journey Shared: The Launch of the JOHNNIE WALKER BLUE LABEL Limited Edition Collection designed by Alfred Dunhill	DIAGEO	Edelman Public Relations Worldwide Pte Ltd
Certificate of Excellence	THISTLE KIDS IN CHARGE	THISTLE HOTELS MALAYSIA	GO Communications

BA. Healthcare: Ethical Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Believing in the Miracle of Life: Raising awareness of HER2+ Breast Cancer among Chinese Audience	Roche	Daniel J. Edelman China Group
Certificate of Excellence	Pfizer Viagra PR Operation in 2013	Pfizer	Elite PR Consultants Shanghai Branch
Honourable Mention	‘More Control, More Satisfaction’ – Priligy (Premature Ejaculation Drug) Product Launch Campaign	A. Menarini Hong Kong Limited	Ogilvy CommonHealth Mind Resource

BB. Technology Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Sony Xperia Z1: The Rise of Mobile Photography	Sony India Pvt. Ltd.	MSLGROUP India
Certificate of Excellence	Evernote Life Campaign	Evernote	20:20 MSL
Honourable Mention	Shijiebang- Going Old School 2.0	Shijiebang.com	Genedigi MSLGROUP

BC. Business-to-Business Campaign of the Year

Award	Campaign title	Client	Agency
Winner	IBM Australia The Era of Smart: Reinventing Australian Enterprises for the Digital Economy	IBM Australia The Era of Smart: Reinventing Australian Enterprises for the Digital Economy	Text100 Australia
Certificate of Excellence	Big Data Big Results: Helping a newbie create its identity in the big data world	Pivotal	FleishmanHillard

CA. Employee Communications Campaign of the Year

Award	Campaign title	Client	Agency
Winner	I am Janssen. I am Integrity.	Janssen Asia Pacific	BlueCurrent Group
Certificate of Excellence	Living up to the “International Specialist” title – An Organizational Shift	DHL Express Asia Pacific

CB. Asia-Pacific PR Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Project Inspire: 5 Minutes to Change the World	MasterCard	Weber Shandwick
Certificate of Excellence	2013 Visa go Hong Kong Super Shopper	Hong Kong Tourism Board
Certificate of Excellence	Diversity Shines Here	2014 Incheon Asian Games Organizing Committee	Synergy Hill+Knowlton Strategies

CC. Australia/New Zealand PR Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Westpac App Challenge	Westpac New Zealand
Honourable Mention	The Most Powerful Arm Ever Invented	Save Our Sons	Red Agency

CD. Greater China PR Campaign of the Year

Award	Campaign title	Client	Agency
Winner	The Rubber Duck Joy to the World Campaign: Putting Harbour City & Hong Kong on the World Map	Harbour City Estates Limited
Certificate of Excellence	Olay AQUA Long-lasting Hydration Flight	P&G	Devries Global, Beijing

CE. Japan/Korea PR Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Seoul, Our Movie: Rebranding Seoul through Shared Experience & Dialogue	Seoul Metropolitan Government	Edelman Korea
Certificate of Excellence	Where are my cheeks?!	Kumamoto Prefectural Government	Dentsu Kyushu Inc. and Dentsu Public Relations Inc.

CF. South Asia PR Campaign of the Year

Award	Campaign title	Client	Agency
Certificate of Excellence	Aviva What’s Your Big Plan	Aviva Life Insurance	Adfactors PR Pvt. Ltd.
Certificate of Excellence	Hold My Hand in Hong Kong	Hong Kong Tourism Board
Honourable Mention	Taking anxiety out of cross-country remittances	Xpress Money	Adfactors PR Pvt Ltd

CG. Southeast Asia PR Campaign of the Year

Award	Campaign title	Client	Agency
Winner	SingTel Hawker Heroes	Singapore Telecommunications	Ogilvy & Mather Singapore Pte Ltd
Certificate of Excellence	THISTLE KIDS IN CHARGE	THISTLE HOTELS MALAYSIA	GO Communications

DA. Corporate Branding Campaign of the Year

Award	Campaign title	Client	Agency
Winner	EVA Air I SEE YOU PR Campaign	EVA Air	Era Ogilvy Public Relations
Certificate of Excellence	Six Decades Later: Coca-Cola’s Historic Return to Myanmar	The Coca-Cola Company	Burson-Marsteller (S.E.A) Pte Ltd

DB. Public Affairs Campaign of the Year

Award	Campaign title	Client	Agency
Winner	IPCC 5th Assessment Working Group Reports	United Nations Foundation	Red Agency
Certificate of Excellence	Price adjustment of the non-subsidized 12kg LPG	PT Pertamina (Persero)
Certificate of Excellence	The Do Good Initiative	NTUC FairPrice Foundation	Ogilvy Public Relations, Singapore

DC. Corporate Publications

Award	Campaign title	Client	Agency
Winner	HEY! It’s NTU	Nanyang Technological University
Certificate of Excellence	Hong Kong Tourism Board Annual Report 2012/13 “The Winning Formula” minisite	Hong Kong Tourism Board

DD. Financial Communications Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Driving Towards Success on a Global Stage and Launching one of the Year’s Most Successful Chinese Company IPOs in the U.S.	Autohome Inc.	FTI Consulting

DE. Crisis or Issues Management Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Clearing Muddy Waters	(Not for publication)	Citigate Dewe Rogerson, i.MAGE Pte Ltd
Certificate of Excellence	Bangon Pinoy (Rise Filipinos)	Globe Telecom, Inc.	Havas Media Ortega and ASPAC
Certificate of Excellence	Nutricia Brand Recovery	Nutricia	Weber Shandwick

EA. Public Sector Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Let’s Stand Together	National Security Coordination Secretariat	Ogilvy Public Relations, Singapore
Certificate of Excellence	Where are my cheeks?!	Kumamoto Prefectural Government	Dentsu Kyushu Inc. and Dentsu Public Relations Inc.

EB. Corporate Social Responsibility Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Vote Ruby	WWF – Hong Kong	Ogilvy Public Relations Hong Kong and Ogilvy & Mather Hong Kong

EC. Environmental Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Vote Ruby	WWF – Hong Kong	Ogilvy Public Relations Hong Kong and Ogilvy & Mather Hong Kong
Certificate of Excellence	Purified Kids	Greenpeace	Saatchi & Saatchi Shanghai

ED. Nonprofit Campaign of the Year

Award	Campaign title	Client	Agency
Winner	Buy The Sky	Royal Flying Doctors Service	Red Agency
Certificate of Excellence	The Most Powerful Arm Ever Invented	Save Our Sons	Red Agency

FA. Best Use of Analytics

Award	Campaign title	Client	Agency
Certificate of Excellence	AmbiPur – Refresh Your Love	Procter & Gamble	Madison Public Relations
Certificate of Excellence	VMware APJ New Way of Life 2013 EUC Campaign	VMware	Edelman Singapore

FB. Best Use of Broadcast/Video

Award	Campaign title	Client	Agency
Winner	Let The Future Shine	Jaguar China	Phluency Interactive(China),Inc.
Certificate of Excellence	Cheer Asia	Incheon Asian Games Organizing Committee	Synergy Hill+Knowlton Strategies
Certificate of Excellence	Xtreme Booking	Hotels.com

FC. Best Use of Digital

Award	Campaign title	Client	Agency
Winner	The Most Powerful Arm Ever Invented	Save Our Sons	Red Agency
Certificate of Excellence	Virgin Mobile Game of Phones	Virgin Mobile Australia	One Green Bean
Honourable Mention	NESCAFÉ: Opening the Front Door While Guarding the Back Door in China	Nestle (China) Ltd.	Ogilvy Public Relations, Beijing

FD. Best Use of Social Media

Award	Campaign title	Client	Agency
Winner	“Who Framed Master Kong?”	Master Kong	Weber Shandwick
Certificate of Excellence	Gillette Sexy Shave II	P&G	Shanghai @PR Consulting Co., Ltd.

FE. PR Product/Service of the Year

Award	Campaign title	Client	Agency
Honourable Mention	Flight School	Hill+Knowlton Strategies	Hill+Knowlton Strategies

FF. Promotional Activity of the Year

Award	Campaign title	Client	Agency
Winner	NetEase DTWS 2: Putting the “brand” back into brand ambassador	NetEase.com, Ltd	Genedigi MSLGROUP
Winner	Where are my cheeks?!	Kumamoto Prefectural Government	Dentsu Kyushu Inc. and Dentsu Public Relations Inc.
Honourable Mention	Robi Flag Event	Robi Axiata Limited	Adcomm Limited

GA. Young PR Professional of the Year

Award	Campaign title	Client	Agency
Winner	Sarah Edwards		Ogilvy & Mather

GC. PR Professional of the Year – Agency

Award	Campaign title	Client	Agency
Winner	Michael de Kretser		GO Communications

GD. PR Agency Head of the Year

Award	Campaign title	Client	Agency
Winner	Matthew Lackie		Waggener Edstrom Communications

GE. In-house PR Team of the Year

Award	Campaign title	Client	Agency
Winner	In-house PR Team	Saatchi & Saatchi China

GF. Australia/New Zealand PR Consultancy of the Year

Award	Campaign title	Client	Agency
Winner			Red Agency Sydney

GG. Greater China PR Consultancy of the Year

Award	Campaign title	Client	Agency
Winner			Weber Shandwick Beijing

GH. Japan/Korea PR Consultancy of the Year

Award	Campaign title	Client	Agency
Winner			Ashton Consulting

GJ. Southeast Asia PR Consultancy of the Year

Award	Campaign title	Client	Agency
Winner			Leo Burnett/ Arc Worldwide Malaysia

GK. Boutique PR Consultancy of the Year

Award	Campaign title	Client	Agency
Winner			Red Bridge Communications

GM. Asia-Pacific Network of the Year

Award	Campaign title	Client	Agency
Winner			FleishmanHillard

**Note: Credits published as provided by participants.

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