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HOW TO ENTER
Entries are to be submitted online via the ‘ENTER NOW’ button at www.prawardsasia.com.

Upon clicking ENTER NOW, you will be directed to our entry platform where you shall be prompted to register your profile. A verification email will be sent to you to confirm your login credentials before you can start submitting your entry. Each year, you will be required to register, and you cannot use your previous profile or login credentials.

ENTRY TEMPLATE
All written submissions should be based on the criteria set and information requested in the entry template provided. You can download the entry templates from our website.

WRITTEN ENTRY FORMAT
Page Limit & Font: No more than TWO (2) single-sided A4 pages, Arial font and size should be no less than 11-point type size, single spaced.

WRITTEN ENTRY SUBMISSION
Your written submission is of utmost importance as the jury will base its initial decisions on the strength of the arguments put forward.

It is highly recommended that each written submission be customised. A single entry may be submitted in more than one category, provided that the content of the submission relates to and answers the specific criteria as per the template. Judges may, at their discretion, provide a lower score if the same content reciprocates across several categories.

ENTRY SUBMISSION DESIGN
You may choose to submit your written entry paper with your design, but it is mandatory to keep the section headers as specified on the entry template, as the judges will review and score the submission against those criteria sections.

Section 1 and the criteria section headings are mandatory. A cover page is considered part of the total page count. You may not exceed more than two (2) single sided, A4 pages.

CONFIDENTIALITY
Entrants may mark various sensitive parts of their submissions as “Not for Publication” by highlighting the information in yellow and ticking the “Confidentiality Request” box on the online entry form, provided these restrictions are not used excessively. Information marked confidential will be treated as such.

EXECUTIVE SUMMARY
A summary of 100-150 words is to be submitted via the online entry form. This summary will be used to publish should your entry win and should highlight achievement and success, as well as justify why it should win. Change requests will be subject to a fee.

Promotional content, company credentials, and any sensitive information about the company/brand will not be accepted.

ENDORSEMENT
All entries must be endorsed! Without endorsement, the entry may not proceed to the judging round. The endorsement, once triggered, is sent via an automatically generated email from the online system.

The judges reserve the right to raise queries about the information provided and penalize any entry if there is evidence of inaccuracy, misleading, or false information or disagreement from third parties/partners on the information submitted. Should there be such evidence, this will result in disqualification from entry. Entry fees are non-refundable. 

CAMPAIGN, EFFECTIVENESS & ARTIFICIAL INTELLIGENCE CATEGORIES – MUST NOT INCLUDE
To protect the integrity of the judging, entries submitted by the agencies and all Campaign, Effectiveness and Artificial Intelligence categories, the agency names and logos must NOT appear on your written submission, executive summary, or any of your supporting materials such as creative samples, videos, URLs, etc. (including but not limited to account username and password of the video platform, letterheads, and visible watermarks).

We recommend replacing any mention of your organisation with “Agency” or “Company” and writing in the third person.

The above is only restricted to Campaign, Effectiveness and Artificial Intelligence categories and does not apply to Consultancy, People, or Company categories.

Entries may be disqualified and will not proceed to the judging round if any of the above occur. If the company/agency name is visible, replacement of those affected will be required, and a fee shall be charged subject to the approval of the Organiser.

Entries submitted directly by the brand’s company, such as their in-house team are not restricted to using their brand’s name related to the initiative but should also avoid mentioning their agency’s name.

JOINT COLLABORATION

Where multiple agencies/suppliers have worked on the same programme/initiative/event, it must be agreed in advance between all parties involved as to who will make the entry.

• All main parties who have contributed to the same programme/ initiative/event should be listed in the joint collaboration section on the Online Form. If the same entry is submitted by two different entrant companies, or multiple agencies and brand companies have entered the same work, the submission may be treated as a joint entry at the Organiser’s discretion.
• Any duplicated entry, the entry fee will be forfeited.

QUERIES
The judges reserve the right to raise queries regarding the information provided and will penalise any entry if there is evidence of inaccurate and misleading claims or in cases of substantiated misconduct or reputational damage, which may result in the entry being disqualified. Any mention of data must be accompanied by a source of reference. If your agency is the source, please reference “Agency Research”.

CREDITS

For all credits, please enter details exactly as they should appear on all awards materials. Please use Title Case for campaign, company, and people/team names unless brand guidelines specify otherwise.

• For Campaign, Effectiveness and Artificial Intelligence categories, please enter the campaign title exactly as it appears in execution. Do not include supplementary information, such as the entrant company name, unless it is part of the official campaign title.
• Entrants are responsible for ensuring all credits are accurate at the time of submission. The Organiser is not liable to make such changes.
• The Organiser reserves the right, at its sole discretion, to amend any submitted details without prior notice where such details are inaccurate, incomplete, or misleading.
• For campaigns that are collaborative and executed by multiple agencies, please state this clearly on the written paper and the online form. It is the responsibility of the entrant to clearly state all parties involved.
• All credits submitted will be used for publication across all channels, related materials, trophies, and shortlists on Campaign Asia’s editorial pages and website for the prize announcements and at the Awards Presentation event.

COMPULSORY IMAGES
To showcase your entry, you are required to upload two (2) high-resolution images (minimum 1200 x 800 pixels at 300 dpi) in JPG or PNG format on the online entry form.

Campaign, Effectiveness and Artificial Intelligence Categories:

• Please upload images that are relevant to the campaign. Brand product shots, logos, or team photos are not permitted.
• Additionally, you are required to upload the brand logo of the campaign separately.

People & Company Categories:

• Individual nominee photos should be uploaded. Team shots are not acceptable.
• For Team & Company categories, only team photos are acceptable.
• Product shots or other awards show photos are not acceptable.

NOTE: Inappropriate image submissions will not be replaced, or if approved a fee may be charged. Please choose your images carefully and ensure they meet the specified criteria.

SUPPORTING MATERIAL
All supporting material is optional and not compulsory. Entrants should decide at their discretion. A maximum of five (5) supporting materials may be provided to support your case and show evidence of success and achievements.

FILE FORMAT
All entries and supporting materials are to be submitted online and must adhere strictly to the stipulated formats as listed.

Written Submission
File size: Maximum 5MB
File format: PDF

Compulsory Images
File size: Maximum 2MB
File format: JPG, PNG
Resolution: 1920 x 1080 px, RGB, Landscape

Supporting Material
File size: Maximum 5MB
File format: PDF
Video Format
File size: N/A
File format: Hyperlink of video
Recommended Channel: YouTube, YouKu, and Vimeo

JUDGING PROCESS
The jury process consists of two rounds.

• In the first round, judges independently review and score all entries via our secure online platform. A shortlist for each category is drawn from the judges’ aggregated scores for each entry, and up to 5 entries with the highest scores in each category will form each shortlist. The jurors will unanimously decide whether to shortlist fewer or more than 5 entries.
• In the second round, the judges from each group will meet via conference call to discuss the shortlisted entries and confirm the winners.
• In cases where there is only one entry or fewer entries in the category, the judges will unanimously decide whether there should be a shortlist and/or whether trophies should be awarded in the second round. This may result in no shortlist and no trophy being awarded in a category.
• The decision of the jury is final. Awards will be made at the discretion of the judges and no correspondence will be entered into regarding the results.
  The judges may move entries between categories if they feel they are not suitable for the category entered, but appropriate for another. Category changes will be made solely at the discretion of the judges and their decisions are final.

JUDGING METHODOLOGY
A detailed quantitative methodology has been developed to evaluate and analyse each entry on its merits fairly and accurately.

• All jurors are required to sign a confidentiality agreement that bans them from disclosing any information from entries submitted. Any juror who has a potential conflict of interest, such as working for an agency/company that submitted the campaign and/or being involved in any aspect of the project, will not be allowed to judge that entry and will therefore be asked to abstain.
• The decision of the jury in all matters relating to the award of the prize is final and binding. A balance of expertise, experience, and objectivity will be considered in the selection of judges. Strict guidelines will be followed, designed to eliminate vested interests or breaches of the guidelines of entry.

JUDGING CRITERIA
Full criteria and judging methodology can be found on the relevant entry templates. Judges will consider the achievement of objectives, the scope of business, business growth, client profile and disciplines, new business wins, client retention and relationships, awards and recognition, staff retention and development initiatives, and how the agency/nominee has played a positive role in promoting and enhancing the reputation of the industry during the eligibility period, including examples of work, tools, and initiatives that are leading the way for the industry.

PAYMENT OPTIONS
As for the payment method, you can choose between online and offline methods.

CREDIT CARD/UNION PAY
For this option, you will be redirected to STRIPE our secure payment gateway, and we accept the following credit card types: VISA /MASTER and AMEX. To pay via Union Pay, please select this and you will be redirected to the payment page.

If you would like to do this offline, we can provide you with a direct payment link. Please contact the Organiser.

There is a 3.5% bank surcharge for this payment option.

If you have any problems with the online credit card system or via Union Pay, please do not attempt to pay again, and contact the Organiser immediately at: PRAsia@haymarket.asia. Please do not repeat the process to avoid double charge.

BANK TRANSFER
To choose this option, you must complete your entry submission by confirming the “Payment Order” page and selecting the payment method as “Bank Transfer”.

Direct online banking: you can transfer through your online banking system or arrange the transaction at the bank.

Transaction confirmation: after the transfer has been made, please provide the confirmed transaction proof, clearly stating the entry and order ID numbers and invoice number for such payment is to be emailed to Finance_Events@haymarket.asia cc the awards team at: PRAsia@haymarket.asia

The payment deadline for bank transfer will be by noon time (12 PM Hong Kong Time) the day following your entry submission.

If you choose the bank transfer option, you will be responsible for any bank fees related to this transaction. Please indicate this to the bank clearly when making the transfer.

INVOICE & RECEIPT

The system will generate an official invoice for you to download as per the billing information submitted during your profile registration.

You can download the official invoice via the dashboard upon completing the submission and confirm the payment order on our online system.

If you require an invoice ahead of submission, you must first create a draft and provide us with the Entry ID along with the billing information to be sent to Finance_Events@haymarket.asia and copy the awards team at: PRAsia@haymarket.asia

Any commercial invoice or form related to local tax that requests assistance to be filled out by the Organiser should be communicated ahead of the deadlines. Any additional or tax-related cost is to be borne by entrants.