The awards will be independently judged by a panel of leading senior PR practitioners from agency and in-house environments. A great care is taken in selecting a jury comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines are designed to eliminate vested interest or breaches of guidelines of entry.
Judges may move entries between categories if deemed to be unsuitable for the category entered, but appropriate for another. Category changes will be made solely at the discretion of the judges and their decisions will be final.