General Guidelines & Information


The awards are open to PR consultancies, solo practitioners, and in-house departments from all markets in the Asia-Pacific region (including Australia and New Zealand).


All entries should relate to achievements ONLY during the period 1 January 2023 to 8 April 2024. Your work must have made an impact, and the results must be within this time frame. Campaign reserves the right to reject any work it feels does not comply with the spirit.


As a payment method, you can choose between online (credit card/ union pay) or offline method (bank transfer). For this option, you will be redirected to STRIPE our secure payment gateway, and we accept the following credit card types: VISA /MASTER and AMEX. To pay via Union Pay, please select this and you will be redirected to the payment page.

There is a 3.5% bank surcharge for this payment option.

For bank transfer, The payment deadline due for bank transfer is the next day by noon time (12 pm Hong Kong Time) of the respective entry deadlines. The payment deadline due for bank transfer is the next day by noon time (12 pm Hong Kong Time) of the respective entry deadlines. If you choose the bank transfer option, you will be responsible for any bank fees related to this transaction. Please indicate this to the bank clearly when making the transfer.

For further details on the payment methods, please refer to our entry kit.



For all Campaign categories Gold, Silver, and Bronze will be awarded. For People & Company – Individual & Team, Consultancy, and Grand Prix, we will be awarding one GOLD WINNER only. It will be subjected to the judges’ unanimous decision on what type of awards are to be given in the respective categories. This may also result in awards being given of the same type or no award. Judges might unanimously decide to award a Commendation in the people/team or company categories.

In cases where there are three or fewer entries in the category, the judges will unanimously decide whether there should be a shortlist and/or whether an entry is awarded any type of award in the final round of judging.

If an Entrant wishes to withdraw an entry, the Entrant must notify the Organiser by email to Any refund, if approved, will require a processing fee of HKD1,000 and will be automatically deducted from its entry fee before any refund is processed.

If there is a complaint about any award-winning or shortlisted entry, the Organiser may at our absolute discretion choose to investigate the complaint.

If we choose to investigate a complaint, the Entrant must cooperate fully with us about that investigation, including by providing us with any information requested.

Your entry and any supporting documentation will not be considered confidential information unless clearly identified as ‘Confidential.’ If there is certain information in the written entry paper or supporting documents that must be kept confidential, please indicate this clearly by highlighting the specific parts in yellow and marking the check box on the online form. Please do not simply mark the entire entry “confidential”.

All details under the credits section must be accurate and consistent across the online entry form and the written submission. These credits will be published and used for awards presentations, trophies, and all awards-related material. Once submitted, these cannot be changed. Where there is third parties involved or any joint collaboration, all credits must be clearly stated. If you are submitting to multiple categories, you must ensure the right submission is uploaded to the portal to the respective category.

The Entrants must submit their entries according to the respective entry deadlines, including completion of payment, to allow sufficient time to process and resolve any issues before the entries are pushed forward for preliminary judging. Any delay might result in disqualification.

The Organiser reserves the right to withdraw any entry that breaches the regulations in the event of a complaint against any winning or shortlisted entry, the Organiser will conduct a full investigation into each case and will request detailed documentation from all parties concerned, including the complainant, the entrants, and the client.

The Entrant will be solely responsible for clarifying the case including confirmation of approval from the brand’s representative. The Organiser will have no hesitation in withdrawing an award in cases where the complaint is upheld.

Duplicate entries cannot be withdrawn or cancelled, and the Entrant will be liable for the entry fee. The paid fee is non-refundable. Any entry fees due but unpaid at the time of withdrawal are immediately due and payable.

The Entrant may request to replace the duplicate entry with a new category or move the duplicate entry to a new category with the Organiser’s approval provided that the entry fee paid will not be refunded in respect of any fee difference between the entry fee payable for the original category or the new category. The Entrant is required to pay any additional amount in respect of any fee difference between the entry fee payable for the original category and the new category.

To be eligible, all entries must comply with the Terms and Conditions, including requirements outlined in the Entry Kit and Entry Requirements.

For brand and campaign entries submitted by or on behalf of the brand or its companies, the entries must be endorsed by the brand representative who is authorised to approve the entry and endorse the data to be true and accurate. Third parties or joint agencies involved will also require prior consent as stated on page 6.

Consultancy categories: the endorser must be a member of senior management, which will be the CEO, MD, or Head of the office.

People & Company – Individual & Team categories: The nominee cannot endorse his or her submission. In cases where the nominee is the most senior member of management/brand representative, the second most senior representative must endorse the entry.

Once an entry is submitted on the entry platform, all credits or any details related to the written submission, summary, supporting material, images, or video cannot be changed. Any change request will be subject to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD1,000 will be charged.

For each entry, you must provide separate documentation, supporting materials, and an entry fee. There is no limit on the number of entry submissions, and you can enter multiple categories with the same entry. However, you should tailor your entry relevant to that specific category even when the criteria appear to be the same to avoid being penalised during judging.

The written submission must address and answer the criteria for the chosen category as stated on the entry template. Judges may, at their discretion, reassign, provide a low score, or disqualify the affected entry if it does not answer the category or replicates the same across multiple categories.

For multiple agencies entering the same category, all agencies and clients must agree on a joint entry. Any duplication or disputes might result in disqualification. The Entrant agency is solely responsible for providing clarification.

Once the entry has been submitted via the entry platform, entry fees are chargeable, and you will be liable to pay for the entries, even if you have not proceeded to the payment page or in the event of disqualification, entry withdrawal, duplicate submissions, or non-endorsement by management.

Please do not provide any sensitive or confidential information in your Executive Summary, which will be published should your entry win and shall be visible to the judges during the judging stage.

The summary should be strictly about your entry. DO NOT provide irrelevant information or company credentials for promoting or marketing purposes. Should any changes be required, a fee of HKD1,000 will be applied and subject to the Organiser’s approval.

Formats and file sizes of the entry submission paper, images, and supporting materials must be strictly adhered to. The Entrant is responsible for ensuring all formats are to be followed strictly as per the guidelines. Failing to do so might result in the entry being scored low by the judges and may result in disqualification.

Where multiple agencies/suppliers have worked on the same program/initiative/event, it must be agreed in advance between all parties involved as to who will make the entry. All parties who have contributed to the same program/initiative/event should be credited. All credits will be used to publish and appear on the winning trophy.

or multiple agencies and brand companies have entered the same work, the submission may be treated as a joint entry at the Organiser’s discretion. Any duplicated entry, the entry fee will be forfeited.

Entry Kit/ Entry Templates may provide judging criteria for the Awards. The judges determine if an entry is worthy of being shortlisted or winning an award. All consideration of Entries is based solely on the merits of the information provided in your entry.

Entry submission includes but is not limited to the online entry form, written submission paper must be in English only. Any supporting material or any video submission that is not in English should be accompanied by a translation to avoid being penalised during judging.

The Entrant agrees to indemnify and hold harmless Haymarket Media Ltd from any claims, liabilities, losses, costs, and expenses (including reasonable attorneys’ fees) and damages arising out of or resulting from the Entrant’s breach of any representation or warranty contained in the Terms and Conditions.

By submitting the entry, the Entrant hereby grants to Haymarket, a worldwide, perpetual, royalty-free, non-exclusive, right, and revocable license, to use, reproduce, publish, distribute, display, modify (for formatting purposes), non-confidential portions of the Entry (such as program/initiative images or videos) in any media in connection with the Awards for educational, promotional, and publicity purposes (“License). Each Entrant represents and warrants that it owns or has secured the necessary permissions or approvals from a third party(ies) to provide the License for Haymarket use as described hereinabove.

Any changes after the submission of the entry will be subject to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD1,000 will be charged for each change. Not all requests will be accommodated especially during judging, after the shortlist and winners are announced.

All payments for submissions must be made at the point of submission confirmation. Once you confirm to SUBMIT ENTRY, your entry will be processed and from this point forward, the Entrants are liable for all entry fees including any duplication of entry.

The Organiser reserves the right to publish all entries wholly or in part, as case studies or for publicity purposes. The Entrants are responsible for highlighting any confidential or sensitive information. Please refer to the Confidentiality Section for further guidance.

Judges reserve the right to raise queries regarding the information provided on the written submission and supporting material and will penalise any entry should there be evidence of inaccurate and misleading claims, which could lead to the entry being disqualified.

The Organiser reserves the right to withdraw any entry which breaches any of the Awards Organiser’s rules. In the event of a complaint against any winning or shortlisted entry, the Organiser will investigate each case and will request detailed documentation from all parties concerned, including the complainant, the Entrants, and the client. If the complaint is upheld, entries and, if applicable, awards will be withdrawn accordingly.

All written entry submission papers should be submitted using the entry template provided. You may remove the PRA logo and format or design your entry but must include all required information, based on all sections.

You must indicate clearly as per each section title which judges will score your entry based on.

Trophy credits will be based on information provided on the online entry form under the “Credits Section.” Any request for trophy credit changes before the event is completed is not allowed. The request will be evaluated by the Organiser and if approved, a fee will be applied.

Contact Us

Zamir Khan

Director of Awards & Training Events, Asia

General Awards Enquiry

Kaling Man

Head of Awards & Training Events

Partnership Enquiry

Richard Fahy

Commercial Director, Campaign Asia-Pacific


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