Award: CAMPAIGN AWARDS \ C04. Best Use of Content

Jana Small Finance Bank asked how many are saving or making investments for future? On researching about millennials living in non-metro cities, the bank found out that their target audience did not have access to financial information and needed someone to guide and motivate them to save money. Jana Small Finance Bank launched a 3-month digital campaign #PaiseKiKadar (The Value Of Money) to encourage millennials to develop a saving mindset. During the campaign, success stories was shared on video of relatable people who turned their savings to fuel their dreams, the rags-to-riches story of popular Bollywood actor, Nawazuddin Siddiqui, and user-generated content and easy-to-understand financial information in infographics/gifs.