Award: CAMPAIGN AWARDS \ C05. Best Use of Digital

Since entering the Indian market, Sennheiser has become an admired audio products brand, but over the past few years, their wireless range didn’t do well compared to competition. They realized that to increase brand recall and love for the wireless range, it was important to connect with their target audience—the office-goers. Understanding their consumers were always on-the-go and had no time for themselves due to work, Sennheiser saw this as an opportunity to connect with them through music to help them disconnect from everyday hustle. They launched the #DareToDisconnect campaign using various touchpoints—digital, television, social media, radio and brand partnerships.