Award: CAMPAIGN AWARDS \ C10.Business-to-Business

The client of this project is “twin actresses”. A big idea was needed to make the unknown twin actresses famous. With no media budget.
The idea is “Green Screen Actresses”. They gave up their portrait rights, and carried around a green screen. Any companies or pedestrians are free to take pictures of them, and free to use those pictures in their own media or advertising.
The project was highly praised by small and medium enterprises. Because of the fame newly gained from this project, MIKA+RIKA have received a number of paid model offers from major Japanese companies and public institutions.
This is a Cinderella story where unknown actresses realized their dream by solving the problems of many companies.