Award: CAMPAIGN AWARDS \ C11. Cause-Related - Diversity & Inclusion

Since construction began in 2015, Paya Lebar Quarter (PLQ), a S$3.6 billion centrally-located mixed use development and one of the largest projects by Australian developer Lendlease in Asia, has introduced groundbreaking initiatives to better care for the workers as part of the culture of putting people before projects.

With 2018 being the busiest year of construction to date with 1,200 workers on site – 70% of which are Muslim – we wanted to showcase the work of these unsung heroes who have contributed greatly to shaping Singapore.

By showing the faces beneath the hardhats, our goal was to strike a chord with more Singaporeans than we had in the past two years with an emotionally-charged campaign, prompting acknowledgement and appreciation of their sacrifice.