Award: CAMPAIGN AWARDS \ C14. Corporate Branding

Handok designed an unique experiential program “Exciting Factory Tour” with Eumseong Country and 11 companies to expand local tour site. And we built an unique tour center near museum as a hub of factory tour. A total of 1,555 media coverages introduced it as a successful example of experiential marketing trend. Moreover, 660,223 views, 8,736 consensus and 6,432 replies achieved by utilizing travel-related influencers. At the results, 31.4% more visitors, total 18,980, experienced our corporate brand than 2017. Moreover our museum and tour center are positioned a representative tour site in Eumseong.