Award: CAMPAIGN AWARDS \ C26. PR Event

The island, located a short boat ride away from the coast of Fiji’s mainland, served as the ultimate location for aspiring photographers. Not only did it provide breathtaking sunrises and sunsets, crystal clear lagoons and private beaches, it also provided access to the state of the art X-T3 and a personal photographer to help capture the perfect snaps.

Fuji Island put the brand back on the map – literally. Through an unprecedented amount of media and social coverage, Fujifilm was able to reach a new demographic and ensure the X-T3 became Fujifilm’s best selling mirrorless camera of 2018!