Award: CONSULTANCY AWARDS \ CN02. Greater China PR Consultancy of the Year

In 2018, we celebrated 25 years of success in China and we’re in better shape than ever. Darren Burns, whose leadership saw us winning a total of 23 Agency of the Year Awards (including eight in 2018 alone), handed over the reins to long time deputy Lydia Lee, who had herself just been named PR Professional of the Year by PR Awards Asia and Mentor of the Year at Campaign Women Leading Change Awards. Integration, Evolution, Transformation are words that best describe our journey. We made exciting new changes to our structure, with newly formed creative and data & analytics teams. In this tumultuous environment of agency mergers, trade wars and political tension, the adage change is the only constant has never rung more true. It is change that has kept us ahead of the competition, ahead in our client relationships, and ahead in our employee retention strategies.