Mastercard campaign to Start Something Priceless® at the Australian Open.
We found that our target audience were spending more time on their screens than face to face. What united them was a desire to make true emotional connection in their community.
New research revealed that nearly 60% of Aussies never speak with their neighbours, and 38% do not know their neighbours at all.
Rally Together showed how tennis could help bring people in local communities back together and help them find the connection they seek.
We challenged communities and neighbours to rekindle over a rally.
We broke down the physical barriers that divided neighbours. We removed hedges and fences and replaced them with real tennis nets for people in the community to come together over a rally, all in the name of fun and inspiring new friendships.