Award: EFFECTIVENESS \ E05. Best Sponsorship

Auckland FC’s debut season was extraordinary – winning streaks, derby demolitions, fastest to 50 goals, and record fan attendance.

As a founding sponsor, ANZ – New Zealand’s largest bank – celebrated by creating Record Season: a limited-edition vinyl reimagining eight unforgettable moments from AFC’s inaugural year.

Blending sport and street culture, it became a cultural keepsake — a heartfelt thank you to Auckland for the pride and belief poured into its newest team.

ANZ gifted the records to players, die-hard fans and key influencers, sparking local and international earned media, achieving 16.3 million in reach and boosting awareness of ANZ’s sponsorship by 11%.