Award: PEOPLE \ PT06. Young PR Professional of the Year

Laura is one of The Hoffman Agency’s most trusted regional communications leads, with a strong track record of helping global clients operate effectively across APAC. Her career has spanned three of Asia’s most ambitious and important markets — Singapore, Tokyo and Hong Kong — where she has consistently supported regional business growth and scaling up teams.

Laura built her foundation in Singapore, where she learned how to run Southeast Asia programmes and navigate fast-moving tech and corporate briefs. In 2023, she relocated to Tokyo, using her multilingual capabilities to support team growth and deepen the office’s integration into multimarket remits. She later moved to Hong Kong to focus on the business growth potential of Greater China, expanding her regional expertise across another critical APAC hub.