Award: CAMPAIGN \ C34. Sports

WTT Finals Hong Kong 2025 was the launch campaign for WTT’s first-ever WTT Series event in Hong Kong and the opening chapter of a multi-year hosting partnership through 2028.

The campaign transformed a new property into a city-wide sporting occasion by combining the season-long Race to the Finals 2025 narrative with a distinctly Hong Kong creative identity inspired by the city’s skyline, neon energy, harbourfront and MTR culture. Delivered through integrated PR, athlete storytelling, OOH, digital media and live-event experiences, the campaign drove both local impact and global scale.

It attracted more than 87,000 spectators across five days, generated 1,372 local media clippings worth HKD110 million in PR value, and reached worldwide audiences through 6.6K global press items, 139.3 million social impressions, 85 million unique live TV viewers and 359 million cumulative live TV reach. It did not just launch an event; it established a flagship annual destination.