Eight years ago, we challenged the PR agency model by combining the creative thinking of advertising with the quick thinking of PR.
Logical thinking would say don’t change anything as our success had continued. Wrong. The space had become cluttered.
We needed to disrupt ourselves the same way we do our clients. Our people felt like they worked to grow their clients more than personally grow themselves. And our clients were struggling to connect with their customers in a personal way.
We shifted our focus from launching brands into culture to creating brand stories that feel personal.
In addition to opening our doors in New York and Johannesburg, we were nominated in 20+ awards including Cannes Lions, Effies, AWARD, Campaign Asia, AdNews and Mumbrella.
Getting personal meant it was Eleven’s best year ever. Our new focus resulted in a huge revenue increase of 41%.