Award: REGIONAL PR AWARDS \ CA01. Australia/New Zealand PR Campaign of the Year

Here’s some startling facts: 1) Despite being world renowned as Australia’s fish, over 60% of barramundi is imported 2) nearly 50 percent of Australians don’t know where their barramundi is local or imported. 3) restaurants are not required in most Australian states to indicate where their produce is sourced from.

We knew we needed something big to tackle these issues and support our Aussie farmers.

It’s not often that a consumer PR campaign generates real political support. But such was the power of Barramundi Day which saw politicians, celebrity chefs, media, high end restaurants calling consumers to ‘Ask For Aussie Barra”