Award: REGIONAL PR AWARDS \ CA03. Japan/Korea PR Campaign of the Year

NIKKEI BLEND is a coffee with a taste that changes in real time as stock prices fluctuate, and it was created by as a way of arousing people’s interest in the economy. We focused on the Nikkei Stock Average, one of the most important and up-to-date indexes of the Japanese economy. Many consider data on stock prices as something that is irrelevant to them. By incorporating this unrelatable data into the flavor of a daily cup of coffee, we not only enabled people to literally get a taste of the economy but also demonstrated new possible ways of creatively using financial data.