VMware is on a journey of transformation. Through our acquisitions and extensive partnerships, we have expanded our portfolio and capabilities to better support businesses across Any Platform, Any App, Any Device. What this means for businesses in Asia is an ability to leapfrog – through greater mobility, innovation and faster time to market. The exponential growth and the movement from a virtualization leader to an enabler of digital transformation and our ability to communicate our relevance were essential in enabling business success.
Communicating this across 10 fragmented and heterogenous Southeast Asia and Korea region meant making ourselves applicable to a radically diverse audience on different economic maturity and priority levels.
The multi-pronged enablement campaign was targeted at employees, customers, partners and the wider tech ecosystem from a myriad of integrated touchpoints – through digital, traditional and social tools – and engagement activities across an intense 6 months.