Award: CAMPAIGN AWARDS \ C10.Business-to-Business

Psychology was wrapped around regulation to deliver Reckon’s most successful communications and marketing campaign to date, with more than 20,000 sign-ups to its flagship accounting products in the first eight weeks of the campaign’s launch.

‘In the Zone’ demonstrated to small business owners in Australia why Reckon was the perfect partner to help them get focussed ahead of the biggest legislative change since the introduction of the Goods and Services Tax (GST) in 2000.

The central KPI to drive trials of Reckon One STP and the STP Mobile App, was surpassed by 250%, with more than 20,000 sign ups in the first eight weeks alone. Additional results included: Reckon One total trial growth was up 249% month-on-month, and the average cost per trial was down 42% month-on-month.