Viacom18 Media Pvt. Ltd. is India’s youngest media and entertainment network and the house of iconic brands. We house a plethora of brands and functions under one roof, where each brand is as distinct as the teams working in it. But breaking through this quirky culture is a mammoth task that the internal communications team always struggles with. Cue in our company e-newsletter Viabuzz, as a tool for creating a culture of One Viacom18. Through our webzine we make sure Viacom18 knows what Viacom18 knows. With human stories, a monthly piece by our CEO and updates of all goings on, Viabuzz became the Voice of Viacom18.