Award: CAMPAIGN AWARDS \ C18. Experiential PR

In wanting to launch a new computing solution for today’s mobile workforce, HP needed to create a campaign that provides a platform to discuss the trends and needs of the mobile workforce in the Future of Work and drive a sustaining conversation from research and insights-gathering, to launching a new product to continued post-event engagement with key audiences.

Beyond just being another product launch, the campaign also sought to elevate conversations around the Future of Work and how this impacts businesses and employees across the region. To do this, HP brought together experts from across Asia Pacific which includes representatives from academia, the private sector and also industry analysts.

To ensure HP continued to build on the momentum of its launch, HP also partnered with VICE and The Economist to create a content series that further explores the Future of Work.