Award: CAMPAIGN AWARDS \ C21. Influencer Marketing

In February this year, Microsoft made the decision to turn its 17-year-old Imagine Cup competition into a virtual format just two weeks before it took place as the COVID-19 situation escalated in Asia. The company wanted to safeguard the welfare of all participants, while not dashing the hopes of the student teams who were working hard over the past months on innovation projects meant to tackle global challenges in areas like society, health and the environment. It was a bold move as all flights and accommodation for participants and judges to Singapore where the regional event was to be held had to be cancelled, and contingency plans immediately made to host the event virtually. However, through the creative use of technology, the entire competition was hosted on Microsoft Teams, allowing students and judges to connect remotely from across the globe, showcasing the power of remote collaboration across borders.