Award: CAMPAIGN AWARDS \ C22. Integrated Marketing

We were tasked with launching OPPO’s first 5G smartphone in Australia, The Reno 5G, in a way that would generate mass brand-awareness beyond the tech pages, educate consumers on the benefits of 5G and position OPPO as a premium, innovative brand.

There was a lot of hype surrounding 5G, but a lot of confusion among consumers around the the benefits of 5G.

To give Aussies a glimpse of what’s possible with 5G, we created the world’s first travelling, 5G-powered Smart Hotel, out of a 40ft shipping container, converted into a luxury one-bedroom suite. The suite was jam-packed with the latest 5G technologies and the entire hotel was powered by the OPPO Reno 5G.

The campaign was a huge success, driving mass media coverage across not only Australia, but internationally gaining headlines. It was such a clear hit that other OPPO markets including China and NZ are now replicating it.