Award: CAMPAIGN AWARDS \ C23. Internal Communications

As a 130-year-old financial institution facing keen competition, Manulife Singapore had its work cut out. While we had new digital tools in place, we had to ensure that everyone is onboard to live out our new DNA.

The hard truth is that while everyone wants to progress, no one likes change. Even fewer would welcome it in the form of a new internal training and development programme. We needed a concept that employees would be proud to be part of.

We created our first-ever internal crowdsourced learning programme that’s not about changes but choices. We identified six core areas inspired by our brand values and purpose. Anyone across the organization has the power to propose and create learning opportunities inspired by these six core areas that would help the organization become Version 2.0 of themselves.

We call this initiative Power Up.