Award: CAMPAIGN AWARDS \ C23. Internal Communications

Adfactors PR is India’s largest PR consultancy with over 800 employees across 40 cities. We are among the ‘youngest’ PR firms in India as close to 75% of our workforce are zillennials and millennials. The firm celebrates its Foundation Day on September 5.

In 2019, we decided to observe our 23rd Foundation Day through greater engagement with co-workers. Since September 5 is celebrated as Teachers’ Day in India, we invited and felicitated the parents of our employees to express gratitude to our ‘first’ teachers. Thus, we celebrated our Foundation day as ‘Parents’ Day’.

This unique event, which started with the traditional lighting of the lamp, helped us become India’s most-followed PR consultancy on social media — a 173% increase in Facebook page views, 17K impressions on Twitter, 34.7K impressions on Instagram, and a total follower count of 87.5K. The event showcased how Adfactors PR was a great place to work.