To overturn the stereotypes of self pleasure, TENGA opened first-ever pop-up adult toy bar “TENGA BAR AGNET” in Taiwan! To convey the message as extensively as possible, communications were designed and done in 3 phases: Initial phase (warm-up) Partnered with media and influencers to run lucky draws for free passes. Second phase (climax) Held a press conference to unveiled 2019 Self-Pleasure Report. Communicated to the media with the insights and testimonials of doctors and celebrities. Partnered with 2 talk show influencers to talk about sex in humorous ways that got participants willing to respond to questions. Final phase (continuance and augmentation) Set up a “”Check-in to Win a TENGA CUP for Free” to attract consumers to share their thought on social media.
Campaign involved Health, entertainment and consumer/lifestyle journalists, as well as influencers were engaged in the messaging.