Through the Raya Sempoi campaign, the Touch ‘n Go eWallet gave the ENTIRE Kampong Bharu Ramadan Bazaar an innovative and modernised ‘twist’. The bazaar gave visitors the opportunity to transact digitally as compared to cash in a bid to induct them into a cashless society.
A truly cashless Ramadan bazaar of this scale (400 stalls!) was unprecedented. It inspires the public to reimagine the way payment is made and make eWallet payments more commonplace. Through the widespread awareness and showcasing its usage of the eWallet at the bazaar, the eWallet was able to fully communicate its role as an enabler of life’s moments through technology.